Marketing and Social Media Coordinator

Lenoir Community College•Lenoir Community College 231 Hwy 58 South Kinston, NC

About The Position

The Marketing and Social Media Coordinator plans and implements marketing initiatives to promote College programs, services, events, and student success. The position coordinates marketing campaigns, manages social media, develops digital content, and collaborates with College departments to strengthen brand awareness and community engagement. The role works in a typical office environment and may require evening and/or weekend hours as necessary.

Requirements

Experience managing social media accounts and creating content.
Working knowledge of graphic design software and tools.
Strong organizational skills and attention to detail.
Ability to work independently and collaboratively as part of a team.
Ability to manage multiple projects, prioritize tasks, and meet deadlines.
Excellent written and verbal communication skills.
Must have or be able to obtain a valid driver's license.
A bachelor's degree from an institution accredited by a federally recognized institutional accreditor is preferred; an associate degree from such an institution plus at least two years of professional experience in social media, marketing, communications, or a related field will be considered.

Nice To Haves

Experience in marketing, communications, public relations, or a related field.
Bachelor's degree from an institution accredited by a federally recognized institutional accreditor.

Responsibilities

Assist with planning, developing, and executing marketing campaigns and promotional materials for College programs, services, enrollment, and events.
Write and edit press releases, news articles, student success stories, social media captions, and other promotional content.
Collaborate with program chairs, faculty, staff, and departments to identify marketing needs and promote College initiatives.
Develop and maintain marketing and social media content calendars, including scheduling, approval, and publication of content.
Manage the College’s social media platforms and maintain consistent messaging, branding, and audience engagement.
Monitor social media and respond to questions and requests in a timely manner, including evenings and weekends as needed.
Analyze social media reach, engagement, audience growth, and campaign performance to inform marketing strategies.
Coordinate marketing projects and collaborate with internal teams and external creative partners from concept through publication.
Create and coordinate photography, short-form videos, student testimonials, and other multimedia content for digital platforms.
Assist with providing marketing and photography coverage of College events, athletics, student activities, and community partnerships.
Apply digital accessibility best practices, including alternative text, video captions, and accessible content.
Assist with coordinating Spanish-language communications as needed.
Perform other duties and responsibilities as assigned by the Executive Director of Marketing and Communications.