Marketing and Media Coordinator

Carolina Health Centers • Greenwood, SC

2d

About The Position

The Marketing and Media Coordinator helps Carolina Health Centers (CHC) and its supporting foundation reach internal and external audiences and maintain a positive brand reputation. The position leads or assists with digital marketing, social media, website maintenance, photography, videography, and graphic design projects, and is responsible for creating campaigns and tracking them through completion.

The coordinator exercises independent judgment on organizational communications, marketing, and brand strategies; develops and implements marketing and public relations plans; prioritizes campaigns and communication resources; analyzes digital insights and adjusts strategies; and oversees or creates marketing materials. The role manages corporate social media accounts and the CHC and Foundation websites, develops social content and campaigns, and engages with online audiences professionally to support growth and reputation management. It also manages, produces, and edits photography, video, and audio projects consistent with the corporate brand.

The position reports directly to the Executive Director – Foundation & Development and supervises no workers. It requires effective internal and external working relationships. Remote options are available depending on work efficiency. The role operates in a professional office environment and may involve exposure to customer or patient elements.

Requirements

• Bachelor’s degree in graphics, communications, marketing, or media, or a combination of relevant work experience.
• Strong oral and written communication skills.
• Strong interpersonal and organizational skills.
• Proficiency with computers and keyboard use.
• Ability to establish and maintain effective working relationships.
• Knowledge of HIPAA and ability to maintain confidentiality.
• Ability to manage oneself and the work environment calmly and appropriately in stressful situations.
• Working knowledge of Canva, Photoshop, and other media-editing software.
• Valid driver’s license and safe driving record.
• Ability to work flexible hours on occasion.
• Ability to stand and sit for extended periods; push, pull, reach, stoop, stretch, and maintain full range of body motion.
• Hand-eye coordination and manual dexterity to operate a computer, telephone, copier, and media equipment.
• Ability to talk and hear.
• Close, distance, color, and peripheral vision; depth perception; and ability to adjust focus.

Nice To Haves

• 1–2 years of experience in a related field is preferred.

Responsibilities

• Exercise independent judgment regarding organizational communications, marketing, and brand strategies for CHC and its supporting foundation.
• Develop and implement marketing and public relations plans.
• Determine campaign priorities and allocate communications resources.
• Analyze digital insights and adjust strategies based on results.
• Oversee and create marketing materials, including media advertising, signage, organizational literature, and department-specific literature.
• Maintain inventory of organizational and marketing materials and distribute them as needed.
• Manage corporate social media accounts, including Facebook, Instagram, Twitter, LinkedIn, and TikTok, and create engaging content.
• Manage the CHC and Foundation websites.
• Create and execute social media content and campaign ideas.
• Engage professionally and appropriately with digital audiences on behalf of CHC, including social media commenters and Google reviewers, to support growth and reputation management.
• Manage, produce, and edit photography, video, and audio projects consistent with the corporate brand and image.
• Track campaigns and projects through completion.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level