Social Media & Digital Website Coordinator- Columbia MO

SYDENSTRICKER NOBBE PARTNERS•Mexico, MO

15d

About The Position

The Social Media & Digital Website Coordinator manages and enhances Sydenstricker + Nobbe Partners’ digital presence across social media, company websites, and other digital marketing channels. The role supports company-wide marketing initiatives through engaging content creation, accurate and current website information, equipment and service promotion, and efforts to strengthen brand awareness and customer engagement. The coordinator develops and publishes content across social platforms; maintains website listings and information; supports digital campaigns, advertising, and SEO; and monitors digital performance and customer inquiries. The position collaborates with departments and dealership locations to gather, approve, and publish content, and works with website vendors and marketing partners. The work is primarily office-based, with occasional travel to dealership locations, events, and equipment demonstrations. Occasional flexibility in working hours may be required for events or time-sensitive campaigns.

Requirements

Associate degree or bachelor’s degree in marketing, communications, digital media, public relations, or a related field, or equivalent experience.
Strong written and verbal communication skills.
Demonstrated ability to create engaging content for multiple digital platforms.
Strong organizational skills and ability to manage multiple projects simultaneously.
Excellent attention to detail and commitment to accurate, professional content.
Ability to work independently and collaborate effectively with multiple departments.
Valid driver’s license and willingness to travel to dealership locations and company events as needed.

Nice To Haves

Previous experience managing social media accounts, websites, or digital marketing campaigns.
Experience with social media scheduling and management tools.
Familiarity with website content management systems (CMS).
Basic knowledge of SEO, website analytics, and digital advertising.
Experience with graphic design, photo editing, and video editing tools such as Canva, Adobe Creative Suite, or similar applications.

Responsibilities

Develop, maintain, and execute a social media content calendar across platforms including Facebook, Instagram, LinkedIn, TikTok, and YouTube.
Create, schedule, publish, and monitor social content promoting equipment, parts, service, sales promotions, company events, and dealership initiatives.
Develop written content, graphics, short-form videos, photos, and other digital materials that follow company branding.
Highlight equipment inventory, product features, seasonal promotions, customer stories, and employee achievements.
Coordinate social media content with sales, parts, service, turf, agriculture, and other departments.
Monitor comments, messages, reviews, and customer interactions, responding appropriately or directing inquiries to the relevant department.
Maintain consistent branding, messaging, and tone across social media channels and identify ways to improve engagement, awareness, and reach.
Maintain and update company website content, including equipment listings, product information, promotions, events, and dealership information.
Coordinate with internal departments and website vendors or marketing partners to obtain accurate product details, photos, pricing, specifications, and promotional information.
Review website pages for outdated content, broken links, incorrect information, and improvement opportunities.
Support website enhancements to improve navigation, customer experience, mobile usability, and lead generation.
Assist with SEO initiatives and monitor website inquiries and leads to ensure they reach the appropriate dealership or department.
Assist in planning and executing digital marketing campaigns supporting sales, service, parts, and company-wide objectives.
Create promotional materials for seasonal campaigns, equipment launches, open houses, customer events, and community activities.
Capture and edit photos and videos of equipment, employees, dealership locations, demonstrations, and company events.
Develop assigned email marketing content and digital advertisements, and support paid social campaigns and online advertising.
Ensure marketing materials comply with company branding standards and applicable advertising requirements.
Collaborate with leadership and department managers to identify marketing opportunities and communicate business priorities.
Monitor social media engagement, audience growth, website traffic, and campaign performance using available analytics tools.
Prepare periodic reports on key performance indicators, campaign results, and improvement opportunities; recommend changes based on performance data.
Track customer inquiries, website leads, and other measurable outcomes where reporting tools are available.
Stay informed about digital marketing trends, platform updates, and emerging content strategies.
Coordinate with dealership locations and departments to share relevant information and communicate company news, employee milestones, recruiting initiatives, and community involvement.
Maintain an organized content collection, approval, and publishing process; complete projects accurately and on established deadlines.
Protect confidential company information and obtain appropriate approvals before publishing content.