Social Media & Digital Community Coordinator

Hamilton College•Clinton, NY

About The Position

The Social Media & Digital Community Coordinator plays a key role in Hamilton College’s digital engagement efforts. Reporting to the Social Media and Digital Community Manager, this position supports the College’s day-to-day social media presence, collaborates on digital storytelling campaigns, and assists with supervising student interns. The role combines creativity and strategy to engage a variety of audiences across digital platforms, including Instagram, TikTok, YouTube, Facebook, LinkedIn, and X. Some evening and weekend hours are required.

Requirements

Bachelor’s degree.
At least one year of professional experience creating social media content for a brand, organization, or institution.
Strong communication, project management, organizational, writing, editing, and visual storytelling skills.
Knowledge of social media marketing and strategies, analytics, platform best practices, trends, and user habits to target applicable audiences.
Ability to experiment with different content-creation approaches to build engagement.
Ability to work independently and collaboratively in a fast-paced environment.
Ability to build professional relationships with colleagues and constituents to meet shared goals and objectives.
Ability to learn and demonstrate interest in higher education, communication, and marketing.
Ability to support the College’s mission as a private liberal arts college.

Nice To Haves

Experience with content creation tools such as Canva, CapCut, Adobe Creative Suite, or in-app editing tools.
Visual fluency, including interest and/or practice in photography, videography, fine art, graphic/digital graphics creation, or website creation.
Experience working in higher education and/or knowledge of the higher education market.

Responsibilities

Create and publish content for Hamilton’s institutional social media accounts, including TikTok, Instagram, Facebook, LinkedIn, X, and other platforms.
Maintain an authentic and engaging voice across platforms.
Develop content aligned with the College’s strategic messaging and content calendar.
Use scheduling tools for content planning and publishing.
Track and apply social media best practices, trends, and platform updates.
Assist with maintaining a consistent social media calendar.
Support integrated marketing efforts, enrollment communications, and event promotion.
Assist with paid social media campaigns related to recruitment and brand awareness.
Help craft digital stories that engage audiences and align with institutional goals.
Monitor campaign performance using analytics tools, including Instagram Insights, Meta Business Suite, and Google Analytics.
Assist with compiling reports and supporting strategy adjustments.
Assist with coordinating a student digital media intern team/program.
Help determine platform priorities and engagement strategies.
Identify and amplify user-generated content from students, alumni, and the community.
Foster relationships with followers through thoughtful digital interactions.
Perform other duties and special projects as assigned.