Social Media Coordinator
About The Position
The Social Media Coordinator maintains North Fork Mono Casino's digital presence and develops unique, engaging, high-impact content to captivate audiences and drive engagement across multiple social media platforms. The role calls for creativity, strong storytelling, an energetic on-camera presence, and the ability to respond quickly to trends and opportunities. The Coordinator works in accordance with Company standards, policies, and procedures and reports directly to the Digital Marketing Manager. The position involves creating and publishing social content, producing and editing photography and video, contributing to content calendars and campaigns, covering live events, and analyzing performance to improve results. The Coordinator collaborates with the Digital Marketing Manager, creative team, vendors, influencers, brand ambassadors, and internal teams to amplify reach and maintain consistent casino branding.
Requirements
- Comfort on camera and ability to bring energy, personality, and authenticity to content.
- Social media savvy and passion for keeping up with trends.
- Strong creativity, imagination, and innovation.
- Excellent interpersonal skills and ability to collaborate with other departments.
- In-depth knowledge of social media platforms and best practices.
- Ability to analyze consumer metrics, reports, and trends.
- Proficiency in photo and video editing software, such as Adobe Creative Cloud or Canva.
- High school diploma or GED.
- At least two years of experience in social media marketing and content creation.
- Must be at least 21 years of age.
- Must be able to obtain and maintain a Gaming License from the Tribal Gaming Commission, including passing a background investigation.
Responsibilities
- Practice, support, and promote North Fork Mono Casino's culture and demonstrate exemplary Service Standards.
- Conceptualize and create original content, including videos, trending social posts, photography, and behind-the-scenes storytelling.
- Appear on camera to host content, participate in stories, and engage authentically with guests and team members.
- Respond quickly to trends, news, and engagement opportunities with fresh ideas.
- Collaborate with the Digital Marketing Manager to develop and implement a social media content calendar.
- Produce, shoot, and edit video and photography content for all platforms.
- Write engaging captions, headlines, and other copy.
- Monitor and analyze social media performance and use data to optimize content strategies.
- Collaborate with influencers, brand ambassadors, internal teams, the creative team, and vendors to amplify reach and optimize campaign performance and branding.
- Maintain brand consistency and an engaging, professional voice across digital touchpoints.
- Cover live events, promotions, and on-site experiences in real time.
- Provide performance insights and recommendations for improvement.
- Perform other job-related duties as assigned.
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What This Job Offers
Job Type
Full-time
Education Level
High school or GED
