Social Media Coordinator

Alterra • Denver, CO

8d • $24 - $34 • Hybrid

About The Position

The Social Media Coordinator supports execution of Alterra Mountain Company's social media strategy across Ikon Pass channels. Reporting to the Director of Social Media, the role works closely with the Social Media Operations Specialist to carry out recurring day-to-day publishing, influencer and athlete coordination, and customer service. The Coordinator also supports social media and content teams at Alterra's mountain destinations with request intake and content logistics.

The position supports a fast-paced, always-on social media presence. Availability during evenings, weekends, and holidays is required during peak season and high-volume operational periods, along with occasional travel to team events.

Requirements

• Bachelor's degree in Communications, Marketing, or a related field plus at least 1 year of social media or marketing experience; alternatively, 2–4 years of experience in social media, community management, or influencer marketing in lieu of a degree.
• Experience with major social platforms and familiarity with platform-specific formatting and aspect ratios.
• Strong organizational and multitasking skills, including the ability to manage multiple concurrent requests and deadlines.
• Clear, proactive written and verbal communication.
• Familiarity with MS Office and team platforms such as Airtable and Sprout.
• Comfort receiving and incorporating feedback.
• Availability during evenings, weekends, and holidays during peak season and high-volume operational periods.
• Ability to travel occasionally to team events.

Responsibilities

• Publish approved content across active social channels according to the established content calendar.
• Draft captions and short-form copy for scheduled posts using brand voice guidelines, and partner with the copywriter and graphic designer on campaign-level creative.
• Receive, label, and upload photo and video content from content creators, Crew, and athletes to Dropbox and the DAM; track and secure usage permissions for user-generated marketing content.
• Coordinate day-to-day communication with influencers and athletes, including scheduling, deliverable tracking, and travel logistics.
• Prepare contract renewal requests and payment and invoice documentation for review and approval by the Operations Specialist, Legal, and Finance.
• Maintain the influencer and athlete directory and track posts and deliverables in the team's reporting platforms.
• Support fulfillment and gifting, including athlete gifts, giveaway and sweepstakes prizes, and guest loyalty items.
• Monitor social media inbox messages and public-page comments, respond to routine inquiries using established talking points, and escalate sensitive or high-visibility issues to the Operations Specialist.
• Monitor guest sentiment and flag trending issues to management during high-volume periods.
• Support monthly and campaign-level social reporting compiled by the Operations Specialist, including tagging campaigns and content in the reporting tool.
• Maintain destination content-request intake forms and route incoming requests according to the prioritization process owned by the Operations Specialist.
• Support vendor administration by attending platform update meetings, processing purchase orders and invoices, and tracking contract renewal dates.
• Support scheduling and logistics for monthly destination social media manager meetings and provide on-site or remote logistics support for Crew Camp and Social Summit as needed.

Benefits

• Free Ikon Pass for eligible employees, plus additional free skiing and riding privileges across Alterra Mountain Company resorts for eligible employees and their dependents.
• Discounted skiing and riding for friends and family of eligible employees across Alterra Mountain Company resorts.
• Flexible Time Off (FTO) and Paid Time Off (PTO) policies for eligible employees.
• Discounts on outdoor gear, apparel, rental cars, and other items.
• Medical, dental, vision, life, AD&D, short-term and long-term disability insurance, EAP, HSAs, and FSAs.
• 401(k) plan with generous company match.
• Paid parental leave of up to 6 weeks for eligible employees.
• Commuter benefits for Denver employees.
• Hybrid workplace policy encouraging regular in-person collaboration at the company headquarters for eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level