Social Media Coordinator

University of Oklahoma•Oklahoma City, OK

2d•Onsite

About The Position

The Social Media Coordinator joins the University of Oklahoma Marketing & Communications team, based at the OU Health Campus in Oklahoma City. The role develops strategic social media content that engages audiences across the University of Oklahoma and supports institutional priorities through digital storytelling. The coordinator manages assigned institutional channels and works with clinicians, researchers, faculty, staff, students, institutional leaders, communicators, marketers, and content creators to share stories about patient care, medical education, research, student success, and community impact. The position combines creative content development, campaign planning, online community management, and performance analysis. Content must follow University and OU Health Campus brand standards, accessibility guidelines, and institutional communications practices. The role may cover events and activities across OU campuses, with nights and weekends as needed for event coverage. Travel is not required.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Three years of experience in social media management.

Nice To Haves

Background in health care marketing.

Responsibilities

Lead strategy, planning, and daily management of assigned institutional social media channels, including Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
Create, curate, and manage platform-specific, high-quality photo, video, written, and audio content.
Develop content highlighting education, research, patient care, community impact, and other institutional priorities.
Build relationships with faculty, staff, students, clinicians, researchers, institutional leaders, and communicators to identify and develop stories.
Plan and execute organic and paid social media campaigns with the strategic marketing team to drive engagement, reach, and conversions.
Develop and maintain editorial calendars to ensure consistent and timely posting.
Cover university events, research activities, healthcare initiatives, and other institutional priorities across campuses as assigned.
Ensure content aligns with University of Oklahoma and OU Health Campus brand standards, accessibility guidelines, and institutional communications best practices.
Initiate and participate in online conversations, responding to comments, questions, and messages in a timely and professional manner.
Monitor social conversations and emerging issues, escalate time-sensitive communications and reputational concerns, and coordinate resolution of inquiries with appropriate departments.
Analyze and report on platform performance, audience insights, and campaign effectiveness, using data to refine content and strategy.
Monitor emerging platforms, tools, trends, and best practices to keep the university's digital presence current and competitive.