Social Media Coordinator

Wharton Smith • Sanford, FL

7d

About The Position

Wharton-Smith, Inc., a general contractor operating throughout the Southeast, is seeking a Social Media Coordinator willing to work in Central Florida. The coordinator develops and manages engaging, brand-aligned content across the company's social media platforms to support brand awareness, recruitment, business development, project storytelling, and community engagement. The role manages the companywide content calendar, monitors performance and engagement, and collaborates with internal teams to ensure consistent messaging aligned with the company's strategic goals.

The position creates and schedules content for platforms including Facebook, LinkedIn, Instagram, and YouTube; sources stories through interviews with employees, project teams, executives, owners, and subject matter experts; supports organic and paid campaigns; and tracks and reports on content and campaign performance. The coordinator works with communications, marketing, strategic partnerships and events, business development, and project teams. The role is full-time and non-exempt, typically Monday through Friday during normal business hours, with occasional evening or weekend work and local or regional travel to project sites, company events, and other locations.

Requirements

• One to three years of experience in social media management or digital marketing within a corporate environment.
• Proficiency managing LinkedIn, Instagram, Facebook, and YouTube.
• Experience developing, creating, and scheduling engaging social media content across multiple platforms.
• Knowledge of paid social media strategies, digital marketing principles, and audience engagement techniques.
• Experience with social media management and scheduling tools, such as Loomly.
• Ability to analyze social media performance metrics, engagement trends, and digital marketing analytics.
• Basic proficiency with graphic design and content creation tools, including Canva or Adobe Creative Suite.
• Strong written and verbal communication skills and ability to collaborate with marketing and communications teams and executive leadership.
• Strong organizational skills and ability to manage multiple projects, deadlines, and content schedules.
• Ability to work independently and collaboratively in a professional corporate environment.
• Proficiency with standard office technology, including laptops, smartphones, photocopiers, and scanners.
• Ability to perform office tasks requiring close vision, focus, and regular verbal communication.
• Ability to occasionally lift and move office materials and supplies weighing up to 20 pounds.
• Availability for a full-time, non-exempt schedule, typically Monday through Friday during normal business hours, with flexibility for occasional evenings or weekends.
• Willingness to travel locally and regionally to project sites, company events, and other locations.
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field preferred; equivalent education, relevant professional experience, certifications, and specialized training may be considered in lieu of a degree.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Business, or a related field.

Responsibilities

• Develop and schedule engaging social media content, including text, images, videos, and infographics, across platforms while following brand guidelines.
• Create social-first content that reflects Wharton-Smith's voice, values, culture, experience, and positioning.
• Interview employees, project teams, executives, owners, and subject matter experts to gather story ideas and source material.
• Ensure content is consistent in style, tone, and messaging and adheres to company guidelines and industry standards.
• Own, maintain, and continuously update the companywide content calendar.
• Coordinate post timing, approvals, assets, captions, and scheduling.
• Respond to comments, messages, and tagged content on behalf of Wharton-Smith in a timely and professional manner.
• Assist in planning, executing, and optimizing organic and paid social media campaigns supporting brand awareness, recruitment, project storytelling, community engagement, and business development.
• Develop supporting copy, creative concepts, audience considerations, and scheduling recommendations for priority initiatives.
• Support paid social execution, including boosted posts, sponsored content, audience targeting, performance monitoring, and reporting as appropriate.
• Track, analyze, and report on content and campaign performance using platform analytics and social media management tools.
• Provide insights and recommendations to optimize engagement and reach; monitor KPIs including engagement, reach, impressions, follower growth, video views, clicks, and sentiment.
• Prepare monthly performance updates and quarterly executive-level reports on progress toward annual goals.
• Collaborate with communications, marketing, strategic partnerships and events, business development, and project teams to develop content supporting company objectives and ongoing projects.
• Monitor social media trends, construction industry news, and emerging digital marketing tools.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level