Digital & Social Media Coordinator

HSMC•Milford, MA

4h•$57,000 - $72,000

About The Position

The Digital & Social Media Coordinator supports the development and execution of marketing and communications initiatives aligned with the mission, programs, and services of Human Services Management Corporation (HSMC) and its client organizations. The role creates and develops content for social media, websites, email communications, and other digital platforms to increase awareness, strengthen community engagement, and showcase programs, services, and organizational impact. The ideal candidate is a strong communicator with excellent copywriting skills, experience creating engaging visual content, and the ability to manage multiple projects while maintaining consistent messaging and brand standards.

Requirements

1–3 years of experience creating and managing content for social media, websites, and other digital platforms.
Passion for digital marketing, social media, and communications, with a desire to stay current on industry trends and best practices.
Proficiency with Facebook, Instagram, LinkedIn, and YouTube.
Self-motivated and organized, with the ability to manage multiple priorities in a collaborative environment.
Excellent copywriting, editing, and written communication skills.
Strong verbal communication and presentation skills, with the ability to share ideas and recommendations effectively.
Experience with social media management and scheduling tools.
Proficiency in Microsoft Office Suite, Adobe Creative Suite, and Canva.
Ability to travel locally up to 15%, as needed.

Nice To Haves

Bachelor's degree in Marketing, Communications, Business, Public Relations, Healthcare Administration, Human Services, or a related field is preferred.
Experience with photography and photo editing is preferred but not required.

Responsibilities

Collaborate with internal stakeholders and client organizations to develop and execute marketing campaigns and social media strategies.
Create and distribute content across social media channels, websites, email campaigns, newsletters, and other digital platforms.
Write and edit social media posts, captions, promotional materials, and website copy.
Maintain consistent brand voice and messaging across communications.
Grow social media presence and audience engagement across existing and emerging platforms.
Develop and manage monthly content calendars to support marketing initiatives and organizational goals.
Identify content opportunities that showcase programs, services, events, employees, and organizational impact.
Monitor social media trends, best practices, and emerging platforms to enhance audience engagement and reach.
Recommend content, design, and campaign improvements to increase effectiveness and performance.
Use SEO best practices to optimize content and support digital marketing strategies.
Track, analyze, and report on digital marketing and social media performance metrics.
Build positive working relationships with clients and stakeholders to support content development and marketing initiatives.
Assist with special projects and other marketing-related activities as assigned.