Coordinator, Digital Media

Columbus Crew•Columbus, OH

About The Position

The Columbus Crew is seeking a strategic, collaborative Digital Media Coordinator to join its Marketing & Brand Strategy Department. The role focuses on day-to-day management and oversight of the club’s website and app, with support for email and other digital fan-engagement platforms. It also assists with social media coverage, content creation, and execution across platforms for the Columbus Crew, Crew 2, ScottsMiracle-Gro Field, and Historic Crew Stadium. The position supports efforts to grow the fanbase, drive revenue, and advance the Columbus Crew brand. The coordinator works closely with MLS and internal teams to manage digital properties, develop reporting and data-capture approaches, improve the fan experience, support revenue-driving campaigns, and deliver digital assets for marketing and corporate partnership initiatives. The role also covers events through real-time social media activity and creates content and digital experiences for matches, concerts, festivals, tournaments, and other events. The position requires a bachelor’s degree in a related field and at least two years of experience in sports, media, technology, or a related field. Candidates should have digital marketing and social media knowledge, strong communication and project-management skills, attention to detail, and the ability to work in a fast-paced environment, meet tight deadlines, maintain confidential information, and work home and away matches, select events, additional evenings, and weekends.

Requirements

Bachelor’s degree in Sports Management, Business Administration, Marketing, or a related field.
At least 2 years of experience in sports, media, technology, or related fields.
Knowledge of HTML/CSS, with additional understanding of HTML coding for emails.
Proficiency in GA4 reporting and applying data insights.
Knowledge of website, app, and email UX design principles.
Experience with CMS platforms, including WordPress and Forge.
Knowledge of Adobe Creative Suite.
Experience with project-management software, such as Asana.
Knowledge of Microsoft Office, including Excel, Word, Outlook, PowerPoint, and SharePoint.
Demonstrated ability to drive revenue and improve the fan experience through digital and social channels.
Digital savvy, with knowledge of and comfort navigating the evolving digital landscape.
Strong work ethic, positive attitude, and keen attention to detail.
Excellent verbal and written communication skills and exceptional writing ability.
Ability to work home and away matches, select events, additional evenings, and weekends.
Team-first mindset, with an emphasis on relationships and collaboration.
Eagerness to learn and ask questions.
Ability to work in a fast-paced professional environment.
Sound judgment in decision-making, including knowing when to elevate conversations to supervisors and other soccer and business personnel.
Broad knowledge of digital and social media platforms.
Ability to maintain confidential information.
Ability to multitask and meet tight deadlines.
Strong project and time-management skills, including managing people and projects and delegating responsibility.
Detail-oriented and self-starting.

Responsibilities

Oversee day-to-day management of the Columbus Crew’s official app and team website CMS in close partnership with MLS.
Develop digital reporting and tracking structures and interpret regular reports to produce actionable insights.
Identify opportunities to use digital technologies to enhance the overall marketing mix.
Collaborate with team members on data-capture strategy and execution.
Work cross-functionally with corporate partnerships to fulfill digital assets.
Build digital strategies to optimize ticket sales and other revenue streams.
Collaborate with team members on content strategy and execution.
Oversee ScottsMiracle-Gro Field and Historic Crew Stadium websites and social channels, including developing and executing social content strategies for concerts, festivals, events, tournaments, and matches.
Collaborate with marketing and brand strategy team members, including graphic designers, photographers, videographers, and social and digital team members, to execute engaging content.
Cover events in real time through social media, including player initiatives, sponsorship events, and community events.
Create web pages, forms, and other digital assets to support marketing campaigns.
Develop, build, monitor, and execute digital sweepstakes, promotional activations, and other initiatives across digital fan-engagement platforms.
Ensure brand consistency across owned digital channels.
Champion a segmented digital fan experience and advise on messaging architecture.
Perform other duties as assigned.