Digital & Social Media Coordinator

Sony Pictures Animation•Los Angeles, CA

About The Position

Sony Pictures Animation is seeking a Digital/Social Media Coordinator to join its Publicity/Digital team. Reporting to the SVP of Publicity/Digital, the role supports day-to-day execution of social media and digital campaigns for the studio’s feature films, series, and studio channels. The coordinator works closely with the Director of Digital/Social Media and internal and external partners to produce engaging content, manage social channels, and connect audiences with the studio’s films, filmmakers, talent, and artists. Sony Pictures Animation is a pre-production animation studio based in Los Angeles, California, creating feature animation and animated series with artists from around the world. The studio describes its approach as empowering filmmakers to lead the creative process and supporting bold, innovative visual storytelling. This position requires 1–3 years of relevant experience or equivalent experience. The anticipated base salary is $25.39–$31.73 per hour. The role qualifies for benefits pursuant to the collective bargaining agreement. Work outside standard business hours may be required for key social moments and events.

Requirements

1–3 years of experience in social media, digital marketing, digital publicity, communications, or a related field, or equivalent relevant experience.
Hands-on experience supporting social media channels for a brand, entertainment property, agency, media company, or other organization.
Strong understanding of major social platforms and how audiences engage with content across them.
Strong writing skills and ability to adapt copy and tone for different platforms, audiences, and projects.
Highly organized and detail-oriented, with the ability to manage multiple projects, deadlines, and changing priorities.
Creative thinking and strong instincts for engaging social content and digital storytelling.
Familiarity with social publishing, scheduling, listening, and/or analytics tools.
Ability to use social performance data and audience insights to understand what is working and inform future content.
Collaborative approach and ability to work effectively with creative teams, filmmakers, talent, executives, agencies, and other partners.
Sound judgment and discretion when working with unreleased content, talent, and other confidential information.
Interest in social trends, entertainment, pop culture, and emerging digital platforms.
Interest in animation, filmmaking, and creative storytelling.
Ability to work outside standard business hours as required for key social moments and events, including premieres, festivals, screenings, and conventions.

Nice To Haves

Experience with entertainment, animation, film, television, and/or fandom communities is a plus, but not required.

Responsibilities

Support planning and day-to-day execution of social and digital campaigns for Sony Pictures Animation films, series, and studio channels.
Manage social content calendars, scheduling, and publishing across platforms, keeping content and key campaign moments on track.
Help develop creative social content and copy that reflects the voice of projects and the studio.
Coordinate development, routing, and delivery of social assets with internal creative teams, filmmakers, external agencies, and other partners.
Monitor social platforms, online communities, and conversations about projects, talent, and the studio, identifying engagement opportunities and timely content.
Support community management and audience engagement across Sony Pictures Animation social channels.
Keep current on social trends, emerging platforms, creators, and audience behaviors, and propose relevant and authentic ways for the studio to participate.
Identify behind-the-scenes, filmmaker, artist, and talent-driven storytelling opportunities for social and digital platforms.
Support social coverage for premieres, screenings, festivals, conventions, junkets, and other publicity and studio events.
Partner with the Publicity team to amplify press moments, announcements, interviews, and other campaign opportunities across social channels.
Track social performance and campaign results and help prepare reporting and insights for future content and campaigns.
Maintain organized records of content, assets, approvals, and campaign materials across multiple projects.
Collaborate with Sony Pictures Entertainment teams, distribution partners, agencies, and other stakeholders to coordinate social activity and align campaigns.
Support multiple projects and priorities simultaneously in a fast-paced environment.