Digital Media Coordinator/Specialist

Northeast Grocery•City of Schenectady, NY

1d•$62,354 - $105,000

About The Position

The Digital Media Coordinator / Digital Media Specialist supports the Digital Marketing & E-Commerce function for Northeast Grocery’s retail operating companies, including Market 32, Price Chopper Supermarkets, and Tops Friendly Markets. The role creates digital graphics, plans and executes email marketing campaigns, and maintains website content to strengthen brand engagement, support promotions, and help customers discover products, offers, and online shopping services. Reporting to the Manager of Digital Marketing, this position combines hands-on graphic design with campaign planning, content production, and performance analysis. It partners with Advertising, E-Commerce, and other stakeholders to deliver accurate, consistent, and engaging content across digital channels. The position may be filled at the Coordinator or Specialist level based on the selected candidate’s qualifications, experience, and business needs. The role may involve occasional support outside normal business hours, as well as store visits, creative production activities, and team meetings as business needs require. Team members may be expected to use AI-enabled tools responsibly in accordance with company policies, data privacy standards, and ethical guidelines.

Requirements

Strong graphic design skills in typography, layout, visual hierarchy, and adapting creative for digital channels; a portfolio demonstrating relevant work is required.
Proficiency with Adobe Creative Cloud, particularly Photoshop and Illustrator, or comparable professional design tools; ability to create original assets and work within established brand standards.
Strong writing, editing, and proofreading skills, with close attention to promotional details, customer clarity, and accuracy.
Working knowledge of email marketing platforms and website content management systems, with the ability to build, test, publish, and maintain digital content.
Understanding of mobile-friendly design, accessible content practices, email quality assurance, audience segmentation, and responsible customer data handling.
Ability to interpret basic campaign and website metrics and use results to improve content and execution.
Ability to perform computer-based design, content production, and campaign management in an office environment.
Ability to coordinate time-sensitive campaign launches and website updates, including occasional support outside normal business hours as business needs require.
Ability to participate in store visits, creative production activities, and team meetings as business needs require.
Strong organizational, communication, and collaboration skills, including the ability to manage multiple deadlines and coordinate work across teams in a fast-paced retail environment.
Working knowledge of Microsoft Office.
Associate’s or bachelor’s degree in Graphic Design, Digital Media, Marketing, Communications, or a related field, or an equivalent combination of education, training, and relevant experience.
Relevant experience in digital graphic design, email marketing, website content management, or a related field. Professional experience, internships, freelance assignments, and substantial project work may be considered.

Nice To Haves

Familiarity with web analytics tools such as Google Analytics.
HTML/CSS familiarity.
Experience with animation, video editing, or automated email journeys.
Experience in retail, grocery, consumer brands, or e-commerce.
Portfolio examples of email campaigns and website content are preferred.

Responsibilities

Design digital assets, including email layouts, website banners, landing page graphics, online shopping placements, social media graphics, and digital advertising creative.
Translate campaign briefs into visual concepts, adapt creative for channel specifications, devices, and brand identities, and maintain reusable templates and organized creative files.
Partner with Advertising and channel owners to align creative with brand standards, promotional messaging, and broader marketing campaigns.
Source and adapt approved photography and artwork, incorporate feedback, and apply typography, layout, and image optimization practices to produce clear, accessible customer communications.
Partner with the Manager of Digital Marketing to plan email campaigns supporting engagement, loyalty, and online shopping, including objectives, segmentation, contact frequency, personalization, and testing.
Maintain the email calendar and coordinate messages, audiences, offers, and timing with promotional and merchandising plans.
Coordinate email campaigns from content collection and copywriting through design, email builds, audience selection, proofing, approvals, scheduling, and deployment.
Use approved customer segments and suppression lists; verify links, tracking parameters, offer details, and mobile presentation before launch.
Support automated and triggered communications with internal teams and platform providers, and follow requirements for customer data handling, email permissions, and unsubscribe management.
Create, update, schedule, and retire website content through content management systems, including promotional pages, meal inspiration, store information, and campaign landing pages.
Coordinate online shopping content and creative with E-Commerce so campaigns connect customers to relevant products, offers, and shopping destinations.
Apply accessibility, search optimization, and usability practices; check links, images, content accuracy, and publication timing; and escalate technical issues as appropriate.
Monitor and report email and website performance, including clicks, conversions, measurable online sales, unsubscribes, and delivery performance.
Support A/B testing of creative, subject lines, content, calls to action, and timing; use results to recommend and implement approved improvements.
Manage assigned creative requests and campaign deadlines, gather briefs and assets, coordinate stakeholder reviews, and provide project status updates.
Work with vendors and agencies on assigned deliverables and troubleshooting.
Review customer-facing materials for brand consistency, spelling, pricing and offer accuracy, effective dates, and functionality; identify, resolve, or escalate risks before publication.
Perform other related duties as assigned and adhere to company policies and procedures.