Coordinator, Digital Media

Columbus Crew•Columbus, OH

About The Position

The Columbus Crew is seeking a strategic, collaborative digital teammate to join its Marketing & Brand Strategy Department. The Digital Media Coordinator will manage the club’s website and app on a day-to-day basis and support email and other digital fan-engagement platforms. The role also supports social coverage, content creation, and execution across platforms for the Columbus Crew, Crew 2, ScottsMiracle-Gro Field, and Historic Crew Stadium. The coordinator will use digital and social media marketing to grow the fanbase, drive revenue, and advance the Columbus Crew brand. The position works with internal teams and Major League Soccer to manage digital channels, develop reporting and data-capture practices, create and deliver content, and support marketing campaigns and revenue initiatives. The role also covers matches and other events, including concerts, festivals, tournaments, sponsorship activities, player initiatives, and community events.

Requirements

Bachelor’s degree in Sports Management, Business Administration, Marketing, or a related field.
At least 2 years of experience in sports, media, technology, or a related field.
HTML/CSS skills, including an understanding of HTML coding for emails.
Proficiency in GA4 reporting and data application.
Knowledge of website, app, and email UX design principles.
Experience with CMS platforms, including WordPress and Forge.
Proficiency with Adobe Creative Suite.
Experience with project management software such as Asana.
Proficiency with Microsoft Office, including Excel, Word, Outlook, PowerPoint, and SharePoint.
Demonstrated ability to drive revenue and improve the fan experience through digital and social channels.
Digital savvy, with knowledge of and comfort navigating the evolving digital landscape.
Strong work ethic, positive attitude, and attention to detail.
Excellent verbal and written communication skills and exceptional writing ability.
Ability to work in a fast-paced, professional environment and meet tight deadlines while multitasking.
Sound judgment in decision-making, including knowing when to elevate matters to supervisors and other soccer and business personnel.
Knowledge of a wide range of digital and social media platforms.
Ability to maintain confidential information.
Strong project and time-management skills, including managing people and projects and delegating responsibility.
Team-first mindset, relationship-building and collaboration skills, eagerness to learn and ask questions, and ability to work independently as a detail-oriented self-starter.

Responsibilities

Oversee day-to-day management of the Columbus Crew’s official app and team website CMS in partnership with MLS.
Develop digital reporting and tracking structures, and interpret regular reports into actionable insights.
Identify opportunities to use digital technologies to enhance the overall marketing mix.
Collaborate with team members on data-capture strategy and execution.
Work cross-functionally with corporate partnerships to fulfill digital assets.
Build digital strategies to optimize ticket sales and other revenue streams.
Collaborate with team members on content strategy and execution.
Oversee the ScottsMiracle-Gro Field and Historic Crew Stadium websites and social channels, including developing and executing social content strategies for concerts, festivals, events, tournaments, and matches.
Work with marketing and brand strategy colleagues, including graphic designers, photographers, videographers, and social and digital team members, to execute engaging content.
Cover events in real time on social media, including player initiatives, sponsorship events, and community events.
Create web pages, forms, and other digital assets to support marketing campaigns.
Develop, build, monitor, and execute digital sweepstakes, promotional activations, and other initiatives across digital fan-engagement platforms.
Ensure brand consistency across owned digital channels.
Champion a segmented digital fan experience and advise on messaging architecture.
Perform other duties as assigned.
Work home and away matches and other select events, including additional evenings and weekends.