Digital Media and Communications Coordinator

University of Maryland•College Park, MD

1d•$69,000 - $72,000

About The Position

The Digital Media and Communications Coordinator supports the communications, marketing, digital media, and branding priorities of the Do Good Institute, housed in the University of Maryland’s School of Public Policy. The Institute works to make the University the nation’s first Do Good Campus and develops nonprofit leaders, social innovators, and civic-minded students through education, opportunities, and resources. Working as part of the Institute’s communications team and reporting to the Senior Communications Manager, the Coordinator develops and executes communications strategies and produces multimedia and digital content, including video, photography, social media, web content, newsletters, and other communications materials. The role translates complex programs and ideas into accessible content that supports student and alumni engagement, thought leadership, partnership development, and the Institute’s broader communications priorities. The Coordinator manages social media, newsletters, digital content, the editorial calendar, analytics, and audience insights. The role also supports communications and digital engagement for the Do Good Plaza portfolio, including the Students Change the World Exhibit, Rings Exhibit, and Do Good Sign, and collaborates with university and community stakeholders on initiatives and events such as the Do Good Challenge. The Coordinator will support emerging communications priorities, including responsible use of artificial intelligence and emerging technologies. The position works with internal and external constituencies in a fast-paced environment. It has no direct staff reports, but may involve scheduling, training, and supervising temporary student workers or interns. Occasional evening and weekend work is required. The work includes frequent walking and standing, especially at events; occasional lifting, carrying, transporting, and setting up media equipment and supplies weighing approximately 25–35 pounds; and may involve bending, reaching, crouching, indoor and outdoor work, extended computer use, and travel between campus locations and event sites.

Requirements

Bachelor’s degree from an accredited college or university; additional qualifying work experience may substitute year for year for up to four years of required education.
At least one year of professional communications experience.
Knowledge of audio-visual digital content software and audio-visual equipment.
Oral and written communication skills.
Skill in using Microsoft Office and Google Workspace products.
Ability to interpret and apply policies, procedures, regulations, and laws.
Ability to multitask while demonstrating a commitment to customer service.
Ability to work independently, set priorities, and collaborate strategically in a team environment.
Ability to manage multiple deadlines, projects, contacts, platforms, content calendars, technology systems, vendors, and details.
Strong writing, editing, proofreading, verbal communication, and multimedia storytelling abilities.
Ability to use analytics and audience insights to evaluate communications performance and make strategic recommendations.
Ability to troubleshoot technology and digital systems and coordinate with vendors and internal partners to resolve issues.
Sound judgment, tact, and diplomacy when working with varied internal, university-wide, and external constituencies.
Ability to balance creative storytelling with strategic goals, brand standards, audience needs, and institutional priorities.
Commitment to multicultural awareness, equity, and inclusion, including effective interaction with diverse people and understanding of social inequalities.

Nice To Haves

Two to four years of relevant professional communications experience, preferably in higher education, nonprofits, or the social sector.
Experience with project management software such as Asana or Airtable.
Experience planning and executing events involving diverse stakeholders.
Experience with email and contact management systems such as MailChimp or Insightly.
Experience with graphic design software such as Canva or Adobe Creative Suite.
Experience producing and editing video and multimedia content, including filming, photography, audio production, and post-production using Adobe Premiere Pro or comparable software.
Experience managing a YouTube channel and using video and social media analytics to inform content strategy.
Experience developing multimedia storytelling for social media and digital platforms.
Experience managing digital exhibits, interactive installations, websites, or other technology-enabled public-facing experiences.
Experience managing vendors, contracts, and external partners for digital media, exhibits, marketing, or communications projects.
Experience managing communications for physical spaces, exhibits, visitor experiences, or public-facing installations.
Experience with social media analytics, reporting, channel audits, audience insights, and competitive benchmarking.
Experience developing and managing newsletters, including content development, audience segmentation, distribution, and analytics.
Experience using artificial intelligence tools for communications, content development, digital media, or workflow optimization.
Strong social media management skills; experience with Brandwatch or a similar platform is preferred.
Strong public speaking and presentation skills.
Knowledge of AP style.
Knowledge of theories and best practices related to philanthropy, nonprofit leadership, student leadership, service-learning, civic engagement, social impact, or social innovation.
Strategic thinking to build cohesive and integrative programs and communications.
Interest and ability to assess emerging artificial intelligence tools and their applications.
UMD experience is preferred.

Responsibilities

Develop and execute communications, marketing, digital media, and branding strategies that advance the Institute’s mission, programs, initiatives, and impact.
Create multimedia and digital content, including video, photography, social media, web content, newsletters, and other communications materials.
Translate complex ideas, programs, and impact into accessible and engaging content for varied audiences.
Manage the Institute’s social media presence, newsletters, digital content, editorial calendar, analytics, and audience insights.
Support communications and digital engagement for the Do Good Plaza portfolio, including the Students Change the World Exhibit, Rings Exhibit, and Do Good Sign.
Collaborate with School of Public Policy and University of Maryland communicators, students, faculty, staff, alumni, community partners, and external vendors on communications and engagement initiatives.
Support communications for major programs and events, including the Do Good Challenge.
Support emerging communications priorities, including responsible use of artificial intelligence and emerging technologies.
Coordinate vendors, internal partners, technology systems, and projects as needed.
May schedule, train, and supervise temporary student workers or interns.
Occasionally work evenings and weekends and set up or operate digital media equipment at events and program locations.