Digital Marketing and Media Coordinator

Yeshiva University•New York, NY

3d•$30 - $33•Hybrid

About The Position

The Digital Marketing and Media Coordinator edits and optimizes media across Yeshiva University’s online digital channels, with a focus on website requests and updates and digital marketing graphic design. The role supports digital marketing projects and tasks for the YU MarComm (Graduate School) team and may be considered for a hybrid work arrangement. The coordinator maintains and updates marketing webpages, social media content, digital placements, web and app communication channels, video resources, blogs, faculty profiles, and campus digital-screen content. The role also supports content editors using Drupal CMS, creates and implements forms, produces and edits photos and marketing graphics, and administers marketing systems such as HubSpot. It includes strategic and tactical SEO work, weekly production reporting, and backup support for the Web Production Manager. The coordinator contributes strategic suggestions on branding, promotional focus, content themes, and audience engagement, aligning work with industry trends and business goals.

Requirements

Bachelor’s degree from an accredited institution in an appropriate area of specialization.
One year of professional experience as a graphic designer, photographer/videographer, or webmaster.
An appropriate combination of relevant education, experience, and/or certifications may be considered.
Experience operating a personal computer and proficiency with Microsoft Office, including Word, Excel, and Outlook.
Experience with Adobe Photoshop.
Familiarity with HTML, CSS, and web UX best practices.
Understanding of paid media fundamentals, such as Google Ads and Microsoft Ads.
Strong project management and organizational skills, including the ability to handle multiple campaigns, deadlines, and content pipelines simultaneously.
Proficiency with social media management tools, analytics platforms, and content management systems.
Proficiency with graphic design tools such as Adobe Photoshop or Canva for promotional visuals and social media posts.
Knowledge of social media platforms and ability to implement social media campaigns.
Ability to create digital graphic design with strong aesthetics that follow branding guidelines.
Basic knowledge of UX/UI design.
Strong organizational skills and ability to prioritize and complete simultaneous projects accurately and within deadlines.
Excellent interpersonal, verbal, and written communication skills.
Excellent troubleshooting and technical skills.
Ability to think critically and make clear, well-reasoned, timely decisions.
Ability to establish and maintain rapport with university faculty, staff, students, and the general public.
Ability to operate personal computers proficiently and learn new applications and systems.

Nice To Haves

Experience working with digital media, multimedia, or video.
Solid technical background and proficiency using Adobe Creative Suite.
Digital media production and graphic design experience.
Strong attention to detail and problem-solving skills; a strong work ethic; reliability and punctuality; ability to work independently and prioritize tasks; flexibility to adjust to changing priorities and emergencies; excellent time management and multitasking skills; and physical stamina and ability to perform role requirements.
Experience working with marketing systems and CRM administration; HubSpot experience is preferred.

Responsibilities

Build, update, edit, and maintain YU marketing webpages in response to stakeholder requests.
Monitor social media posts and comments for content representing YU internal stakeholders.
Work with internal stakeholders to optimize digital marketing and revenue opportunities.
Assist membership, underwriting, and development teams with managing and optimizing digital placements across web, social, app, and streaming platforms.
Train and assist content editors in using Drupal CMS, and keep current on Drupal features to improve web user experience.
Manage, configure, maintain, and troubleshoot communication channels, including the website, app, and online video portal.
Update the video message board.
Develop relationships and engage with media and influencers via social media.
Create MS Forms and implement them on the website.
Create flat-screen advertising and announcements for campus digital screens.
Administer and edit WordPress blogs.
Track and implement SEO changes and strategic and tactical SEO updates to the YU website, focusing on organic search traffic.
Monitor and create webpages optimized for mobile and desktop viewing.
Edit photos and create marketing graphics for digital platforms.
Administer and update faculty profile pages.
Make regular strategic suggestions related to branding, promotional focus, content themes, and audience engagement, aligned with industry trends and business goals.
Update the department’s production report weekly.
Provide key backup support to the Web Production Manager on important web requests.
Administer and maintain marketing systems, including HubSpot, supporting user access, marketing assets, forms, lists, workflows, tracking, reporting, troubleshooting, integrations, and other platform needs.