Social Media & Digital Community Strategist
About The Position
Onshape by PTC is seeking a highly motivated Social Media and Digital Community Strategist to shape its presence across social media and online engineering communities. The role will help engineers discover and engage with Onshape by creating useful content, contributing to relevant conversations, and building trust and credibility with technical audiences. The strategist will set and execute Onshape’s social and community strategy and manage its presence across LinkedIn, YouTube, Meta, Reddit, and X, while evaluating emerging platforms and communities. The role involves tailoring content and engagement to each channel, participating in community conversations, and using audience insights and performance data to improve the approach. The strategist will work with internal teams and external audiences to build brand presence, influence, and engagement.
Requirements
- Excellent verbal and written communication skills, including the ability to explain complex CAD, engineering, and product development concepts clearly to technical audiences.
- Strong understanding of social platforms and digital communities, including how to tailor content and community-building approaches to different audiences and platforms.
- Self-motivated, creative, and proactive approach to working independently and with others.
- Strong analytical and organizational skills, with the ability to manage multiple channels and priorities.
- Sound judgment when using AI tools for research and content creation, with attention to accuracy, originality, and Onshape’s voice.
- At least 3 years of experience in B2B social media, digital communities, content, or related market influence roles.
Nice To Haves
- Experience editing short-form video for social media, including adapting footage and adding captions for different platforms.
- Experience engaging technical or engineering audiences; familiarity with CAD, manufacturing, or technical software is especially valuable.
- Experience building relationships in online communities and developing employee or executive LinkedIn advocacy.
- Experience with social listening, analytics, and publishing tools; Brandwatch or a comparable platform is a plus.
Responsibilities
- Develop and execute Onshape’s social and community strategy, experimenting with new formats and platforms, measuring performance, and refining the approach to build brand presence, influence, and engagement.
- Engage with CAD, engineering, manufacturing, and product development communities, and build relationships with customers, industry experts, creators, and influencers.
- Create and publish channel-specific content, including customer stories, technical explainers, executive perspectives, video, and event coverage.
- Build an employee and executive advocacy program to help employees and technical experts grow their LinkedIn presence, share expertise, and extend Onshape’s reach through authentic and credible voices.
- Use Brandwatch and platform data to monitor conversations, competitors, and industry trends, and turn insights into recommendations for content, campaigns, webinars, and paid media.
- Partner with SEO/GEO teams to improve Onshape’s visibility in organic search and AI-generated answers through social activity, expert voices, and third-party content.
- Coordinate with support, product, creative, and paid media teams to respond to questions, share feedback, escalate sensitive issues, and develop social content.
- Stay current on social platforms, community practices, and new technologies, and apply relevant learnings to improve Onshape’s approach.
Benefits
- Performance-based bonus may be available.
- Employee share purchase program allowing employees to purchase discounted PTC stock.
- Certain roles may be eligible for equity programs.
- Medical, dental, and vision insurance may be available.
- Paid time off and sick leave may be available.
- Tuition reimbursement may be available.
- 401(k) contributions and employer match may be available.
- Flexible spending accounts may be available.
- Life insurance and disability coverage may be available.
- Office-assigned employees may be eligible for a commuter subsidy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
