Social Media & Digital Strategist - Information Specialist 2

State of Iowa•Des Moines - 50319 - Polk County, IA

About The Position

Iowa PBS is seeking a creative and strategic Social Media & Digital Strategist to lead the network’s social media presence and digital audience engagement across platforms. The position develops and executes strategies to grow awareness, strengthen audience relationships, and connect Iowans with Iowa PBS programs, stories, services, and mission. It creates and publishes engaging content, manages social media channels, monitors trends and audience conversations, and uses performance data to improve strategy and content. The strategist works with teams across Iowa PBS to develop timely, platform-specific content that reflects the network’s voice and priorities. This is not an IT position. The role supports Iowa PBS’s mission to educate, inform, enrich, and inspire the people of Iowa, and requires statewide and occasional out-of-state travel to capture content and support productions, events, and other activities.

Requirements

Meet at least one of the listed minimum qualification pathways: a relevant bachelor’s degree plus two years of qualifying content-planning and development experience; two years of qualifying experience plus a combined total of four years of education and/or experience; the applicable experience pathway with postgraduate coursework substitutions; or qualifying current, continuous State of Iowa executive-branch experience as an Information Specialist 1.
Qualifying content experience involves planning and developing material for traditional media, websites, social media, and/or public speaking.
Relevant study areas named in the qualification requirements include journalism, public relations, graphic design, and communications.
Ability to travel statewide and occasionally out of state for content capture and support of productions, events, and other activities.

Responsibilities

Develop and execute organic and paid social media strategies supporting Iowa PBS programming, campaigns, initiatives, and audience goals.
Manage Iowa PBS social media channels and advertising campaigns, including content planning, publishing, audience targeting, campaign optimization, and day-to-day channel management.
Monitor social media trends, platform changes, and audience behaviors to identify opportunities and inform strategy.
Create and coordinate platform-specific content, including written posts, graphics, photography, short-form video, reels, and stories.
Adapt Iowa PBS programs, stories, and initiatives for social audiences and collaborate with producers, talent, designers, and other staff on timely content and campaigns.
Monitor and respond to audience comments, questions, and messages; foster relationships with viewers, partners, and communities; and escalate issues as appropriate.
Identify audience interests, conversations, and trends to strengthen engagement and inform content and outreach.
Manage social media advertising budgets and campaigns, using audience insights and performance data to optimize reach, engagement, and other campaign goals.
Analyze organic and paid social performance and provide regular reporting, recommendations, and insights to improve content and strategy.
Collaborate with communications, marketing, production, education, development, digital, and other teams to support organizational priorities and consistent messaging.
Provide social media expertise and guidance to Iowa PBS staff, talent, and partners, and support integrated marketing and communications campaigns.
Travel statewide and occasionally out of state to capture content and support Iowa PBS productions, events, and other activities.
Perform other duties as assigned.