Social Media & Digital Community Strategist

Pilot Thomas Logistics•Boston, MA

About The Position

Onshape by PTC is seeking a highly motivated Social Media and Digital Community Strategist to shape the company’s presence across social media and online engineering communities. The role develops the strategy and executes it by creating useful content, participating in relevant conversations, and building trust and credibility with technical audiences. The strategist will manage Onshape’s presence across LinkedIn, YouTube, Meta, Reddit, and X, while evaluating emerging channels, platforms, and communities. Content and engagement should be tailored to each platform and continually improved using audience insights and performance data. The position develops and executes social and community strategy; creates and publishes content such as customer stories, technical explainers, executive perspectives, video, and event coverage; and builds employee and executive advocacy. It uses Brandwatch and platform data to monitor conversations, competitors, and industry trends, then turns insights into recommendations for content, campaigns, webinars, and paid media. The strategist partners with SEO/GEO teams to improve visibility in organic search and AI-generated answers, and coordinates with support, product, creative, and paid media teams on questions, feedback, sensitive issues, and content. The role also stays current on platforms, community practices, and technologies and applies relevant learning to improve Onshape’s approach. The anticipated annual salary range is $75,000–$85,000. Candidates may also be eligible for a performance-based bonus, and employees can participate in PTC’s employee share purchase program. Certain roles may be eligible for equity programs. Benefits may include medical, dental, and vision insurance; paid time off and sick leave; tuition reimbursement; 401(k) contributions and employer match; flexible spending accounts; life insurance; disability coverage; and, for office-assigned employees, a commuter subsidy. This position is not eligible for employment-based immigration sponsorship; applicants must be authorized to work in the United States without current or future sponsorship.

Requirements

Excellent verbal and written communication skills and ability to explain complex CAD, engineering, and product development concepts clearly to technical audiences.
Strong understanding of social platforms and digital communities, including how to tailor content and community-building approaches to different audiences and platforms.
Self-motivated, creative, and proactive approach to working independently and collaboratively.
Strong analytical and organizational skills, including the ability to manage multiple channels and priorities.
Sound judgment when using AI tools for research and content creation, with attention to accuracy, originality, and Onshape’s voice.
At least 3 years of experience in B2B social media, digital communities, content, or related market influence roles.
Must be authorized to work in the United States without requiring current or future employment-based immigration sponsorship from PTC.

Nice To Haves

Experience editing short-form video for social media, including adapting footage and adding captions for different platforms.
Experience engaging technical or engineering audiences; familiarity with CAD, manufacturing, or technical software is especially valuable.
Experience building relationships in online communities and developing employee or executive LinkedIn advocacy.
Experience with social listening, analytics, and publishing tools; Brandwatch or a comparable platform is a plus.

Responsibilities

Develop and execute Onshape’s social and community strategy, experimenting with new formats and platforms, measuring performance, and refining the approach to build brand presence, influence, and engagement.
Engage with CAD, engineering, manufacturing, and product development communities; participate in relevant conversations and build relationships with customers, industry experts, creators, and influencers.
Create and publish channel-specific content, including customer stories, technical explainers, executive perspectives, video, and event coverage.
Build an employee and executive advocacy program that helps employees and technical experts develop their LinkedIn presence, share expertise, and expand Onshape’s reach through authentic and credible voices.
Use Brandwatch and platform data to monitor conversations, competitors, and industry trends and translate insights into recommendations for content, campaigns, webinars, and paid media.
Partner with SEO/GEO teams to improve Onshape’s visibility in organic search and AI-generated answers through social activity, expert voices, and third-party content.
Coordinate with support, product, creative, and paid media teams to respond to questions, share feedback, escalate sensitive issues, and develop social content.
Stay current on social platforms, community practices, and new technologies and apply learnings to improve Onshape’s approach.