Coordinator, Digital Media

The Ohio State University • Columbus, OH

5d • Onsite

About The Position

The Coordinator, Digital Media is an integral member of the Ohio State Athletics Marketing unit and supports execution and daily management of the department’s official social media presence. Reporting to the Director of Digital Media, the position assists with content creation, publishing, and engagement to enhance fan connection and promote the Ohio State Athletics brand across social platforms.

The role executes established social media strategies by producing and scheduling content aligned with departmental goals and brand standards. It collaborates with Creative Content, Marketing, and Communications teams to develop posts, graphics, and short-form content for athletic programs, campaigns, and key initiatives. The coordinator also assists with live social media coverage of games, events, and press opportunities, including real-time updates, content capture, and fan engagement.

The position supports social media analytics and reporting by tracking basic performance metrics, monitoring engagement, and compiling reports to inform content decisions. It helps maintain consistent voice, tone, and brand identity across social channels, and assists with supporting student interns in content creation and publishing tasks. The ideal candidate is organized, creative, detail-oriented, knowledgeable about social platforms and emerging trends, collaborative, and able to manage multiple projects and adapt to real-time situations.

Requirements

• Bachelor's degree or equivalent experience.
• Demonstrated knowledge of major social media platforms, content publishing practices, and platform trends.
• Strong written communication, organization, and attention to detail.
• Ability to manage multiple assignments, work collaboratively, and adapt quickly in live-event and real-time content environments.
• Availability and willingness to work nights, weekends, and holidays as needed in support of athletics events and departmental priorities.

Nice To Haves

• 0–2 years of relevant experience preferred.
• Experience in collegiate athletics, higher education, sports, entertainment, or another fast-paced fan-facing environment.
• Familiarity with social media analytics, scheduling platforms, Adobe Creative Suite, Canva, short-form video editing, photography, or mobile content creation tools.
• Experience assisting with live event coverage, real-time social publishing, and student intern support.

Responsibilities

• Assist with the daily management of the department’s official social media presence.
• Produce and schedule content aligned with departmental goals and brand standards.
• Collaborate with Creative Content, Marketing, and Communications teams to develop posts, graphics, and short-form content.
• Assist with live social media coverage for games, events, and press opportunities by providing real-time updates, capturing content, and engaging with fans.
• Execute social media coverage plans, contribute creative ideas, and apply current social media trends to improve content performance and audience engagement.
• Track basic performance metrics, monitor engagement, and compile social media reports.
• Use analytics and reporting insights to recommend adjustments and improvements to day-to-day content execution.
• Follow established guidelines and best practices to maintain consistent voice, tone, and brand identity across social channels.
• Assist with managing student interns and provide support in content creation and publishing tasks.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level