Media & Digital Coordinator - LATAM

Richemont • Miami, FL

1d

About The Position

The Media & Digital Coordinator develops and implements social media and digital marketing initiatives to increase product and brand awareness, drive traffic to social media pages, and engage potential customers. The role contributes to digital marketing strategy and manages campaigns across digital channels, coordinating with sales, marketing, and product teams to align initiatives with customer segments and experience strategies.

The position also researches customer segments and trends, executes communication and product marketing plans in line with established systems and brand guidelines, analyzes brand effectiveness, and manages budgets for specific areas. It includes supporting team performance and development through objective setting, coaching, and training.

Requirements

• Bachelor's degree or equivalent level.
• Experience enabling the job holder to deal with the majority of situations and advise others.

Responsibilities

• Develop and implement a comprehensive social media strategy to increase product and brand awareness, drive traffic, and engage potential customers.
• Contribute to digital marketing strategy, including concept creation, content development, audience targeting, and value proposition setting.
• Manage large-scale digital marketing campaigns and coordinate their integration across digital channels.
• Coordinate with sales, marketing, and product teams to align initiatives with prioritized customer segments and experience design strategies.
• Research and analyze customer segments, trends, needs, and expectations.
• Execute communication plans in alignment with established procedures, the function's strategy, and the organization's mission and vision.
• Develop performance objectives and take action to achieve agreed goals, using performance management systems to support individual and team performance.
• Implement marketing plans for specific products, services, or specialty areas in accordance with established systems and brand guidelines.
• Analyze and report on brand effectiveness, providing insights to the business.
• Manage budgets for specific areas and conduct complex analyses of budget progress as needed.
• Identify team members' development needs and plan and implement capability-building actions.
• Provide training and coaching to others in the organization.
• Ensure job descriptions are inclusive and follow the company's diversity and inclusion guidelines.
• Maintain a professional and engaging tone in job descriptions, using precise and descriptive language to outline tasks and responsibilities.

What This Job Offers

• Job Type: Full-time