LATAM Media Director
About The Position
The LATAM Media Director owns and elevates the media vision across Latin America, leading strategy, execution, and optimization to support brand growth and maximize investment performance. The role spearheads media and digital campaigns that drive awareness, engagement, and business results while building, mentoring, and scaling a high-performing team. It partners with brand strategy, trade marketing, event marketing, commercial, marketing operations, CRM, web, and content teams to create data-driven marketing ecosystems and measurable impact across touchpoints. The position oversees media strategy and investment across MEC brands in Brazil, Mexico, Chile, Argentina, and CEAN. It sets priorities with the Senior Media Director and leads coordination with internal teams, agencies, platforms, vendors, and retail partners. The role also establishes performance measures and supports testing, analytics, and financial planning to improve campaign effectiveness and decision-making.
Requirements
- More than 10 years of experience in media, advertising, or digital.
- More than 5 years of experience in team leadership.
- Knowledge of and experience with media management platforms, including buying and bidding, campaign trafficking, and analytics.
- Strong relationships within the media industry across LATAM.
Nice To Haves
- Bachelor’s degree in marketing, advertising, communications, or a related field is preferred.
- Media certifications such as Amazon Marketing Cloud, Google, Meta, TikTok, programmatic, or other certifications are a plus.
Responsibilities
- Develop and implement media strategies to optimize marketing and media plans across MEC brands in LATAM, including Brazil, Mexico, Chile, Argentina, and CEAN.
- Align digital initiatives with brand and commercial goals, collaborating with brand, shopper, and commercial teams to maximize ROI and business growth.
- Own the LATAM media budget across paid social, programmatic, and traditional media.
- Set priorities with the Senior Media Director.
- Partner with Brand, Creative, Sales, and Shopper Marketing stakeholders to create a cohesive digital media strategy aligned with business objectives, brand growth, and sales performance.
- Establish and monitor KPIs to assess media campaign effectiveness.
- Guide testing, analytics development, and financial planning to support continuous improvement and data-driven decisions.
- Build and mentor a high-performing Digital Media team, providing strategic direction, growth plans, and resources for individual and team development.
- Build, develop, and maintain agency, platform, and vendor relationships; own scopes, negotiations, and partner performance reviews.
- Build retail media capabilities and retailer partnerships in alignment with e-commerce and shopper marketing.
- Maintain consistent media fundamentals, standards, brand safety, and processes across markets while allowing local flexibility.
- Stay current with digital media trends, consumer insights, and emerging technologies.
- Serve as the primary contact for external media partners and vendors, maintaining relationships and making strategic media investments.
Benefits
- Competitive total compensation
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
