LATAM Media Director
About The Position
The LATAM Media Director owns and elevates the media vision across LATAM, leading strategy, execution, and optimization to fuel brand growth and maximize investment performance. The role leads high-impact media and digital campaigns that drive awareness, engagement, and business results, while building, mentoring, and scaling a high-performing team. It partners across brand strategy, trade marketing, event marketing, commercial, marketing operations, CRM, web, and content teams to create data-driven marketing ecosystems and measurable impact across touchpoints. The position develops and implements media strategies across MEC brands in Brazil, Mexico, Chile, Argentina, and CEAN; aligns digital initiatives with brand and commercial goals; and owns the LATAM media budget across paid social, programmatic, and traditional media. The Director builds agency, platform, vendor, retailer, and other partner relationships; develops retail media capabilities; monitors campaign performance; and maintains consistent media fundamentals, standards, brand safety, and processes across markets while allowing local flexibility.
Requirements
- More than 10 years of experience in media, advertising, or digital.
- More than 5 years of experience in team leadership.
- Knowledge of and experience with media management platforms, including buying and bidding, campaign trafficking, and analytics.
- Strong relationships within the media industry across LATAM.
Nice To Haves
- Bachelor's degree in marketing, advertising, communications, or a related field is preferred.
- Media certifications such as Amazon Marketing Cloud, Google, Meta, TikTok, or programmatic certifications are a plus.
Responsibilities
- Develop and implement media strategies to optimize marketing and media plans across MEC brands in LATAM, including Brazil, Mexico, Chile, Argentina, and CEAN.
- Align digital initiatives with brand and commercial goals and collaborate with brand, shopper, and commercial teams to maximize ROI and business growth.
- Own the LATAM media budget across paid social, programmatic, and traditional media, setting priorities with the Sr Media Director.
- Partner with Brand, Creative, Sales, and Shopper Marketing stakeholders to deliver a cohesive digital media strategy aligned with business objectives and brand growth and sales performance.
- Establish and monitor KPIs to assess campaign effectiveness; guide testing, analytics development, and financial planning to support continuous improvement and data-driven decisions.
- Build and mentor a high-performing Digital Media team, providing strategic direction, growth plans, and resources for individual and team development.
- Build, develop, and maintain agency, platform, and vendor relationships; own scopes, negotiations, and partner performance reviews.
- Build retail media capabilities and retailer partnerships in alignment with e-commerce and shopper marketing.
- Maintain consistent media fundamentals, standards, brand safety, and processes across markets while allowing local flexibility.
- Stay informed about digital media trends, consumer insights, and emerging technologies.
- Serve as the primary contact for external media partners and vendors, supporting strong relationships and strategic media investments.
Benefits
- Competitive total compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Director
