Social Media Coordinator

Altura Credit Union•Riverside, CA

About The Position

The Social Media Coordinator advances Altura's mission, “Enriching Lives and Empowering Dreams,” by managing the credit union's day-to-day social media presence and using digital channels to strengthen communication, community connection, financial wellness, and brand reputation. The role identifies storytelling opportunities throughout Altura and coordinates with departments to develop content communicating the credit union's people, purpose, community impact, partnerships, and organizational culture. The Coordinator manages social channels and online reputation, develops organic campaigns and a comprehensive content calendar, creates platform-appropriate digital content, monitors trends, and evaluates performance using social media KPIs. The role also works with Community Impact staff and external partners to highlight events, sponsorships, and community initiatives, and develops recurring financial wellness content that raises awareness of resources available to members and non-members. All Altura team members are expected to live the organization's core values: Caring, Curiosity, Community, Courage, and Resilience. This position has no supervisory responsibility. Duties and responsibilities may change or new ones may be assigned at any time, with or without notice.

Requirements

Bachelor's degree in Communications, Marketing, Business Administration, or a related field, or an equivalent combination of education and experience.
At least three years of progressive experience in social media strategy, planning, and execution.
Demonstrated knowledge of social media strategy, content development, community engagement, online reputation management, and platform best practices.
Strong written, verbal, and visual communication skills, including the ability to create clear, compelling, audience-appropriate content across multiple social media platforms while maintaining brand voice and organizational standards.
Experience developing and managing social media content calendars, campaigns, and ongoing engagement initiatives.
Ability to coordinate multiple priorities, deadlines, events, and cross-functional content needs.
Strong analytical skills, including establishing and monitoring performance metrics, evaluating effectiveness, identifying trends, and recommending continuous improvements.
Sound judgment when monitoring social media conversations, online reviews, and emerging reputation concerns, including knowing when to address issues independently and when to escalate.
Knowledge of current and emerging social media platforms, digital content trends, short-form video, social listening, and audience engagement practices.
Curiosity and adaptability to continuously evaluate new tools, formats, and opportunities.

Nice To Haves

Social Media Management education and certification.

Responsibilities

Manage Altura's day-to-day presence across social media platforms, keeping channels active, responsive, relevant, and consistent with brand standards and strategic priorities.
Recommend social media content strategy, campaigns, audience engagement approaches, and opportunities on emerging platforms.
Develop and execute organic social media campaigns to increase awareness, engagement, audience growth, and positive interaction with the Altura brand.
Develop and maintain a social media content calendar that translates organizational priorities into timely, engaging, platform-appropriate content.
Create and coordinate written, graphic, photo, short-form video, and other digital content tailored to individual platforms and audiences.
Manage Altura's presence and reputation on online review platforms, including Google and Yelp; respond professionally and promptly and identify recurring themes or member experience concerns.
Monitor social media trends, platform changes, audience behaviors, and industry practices, and recommend improvements.
Establish and track social media KPIs, analyze content, campaign, audience, and engagement performance, and provide regular insights and recommendations.
Partner with Community Impact staff to identify community events, outreach activities, sponsorships, and strategic partnerships to amplify on social media.
Attend priority community events and activations to capture timely photo, video, interview, and behind-the-scenes content.
Develop content and campaigns highlighting strategic community partnerships, sponsorships, and signature initiatives.
Coordinate with community partners and influencers on collaborative social media opportunities, shared content, tagging, and cross-promotion.
Develop recurring financial wellness campaigns, content series, short-form videos, tips, interactive content, and other accessible financial education opportunities.
Increase awareness and use of Altura financial wellness resources and partnerships, including Zogo, BALANCE, financial coaching, educational tools, workshops, and calculators.
Use Altura's participation in community wellness initiatives to create educational, inspirational, and on-the-scene content that extends their impact.
Recommend ways to strengthen Altura's social media presence as a trusted community partner supporting financial wellbeing and broader community wellbeing and quality of life.