Social Media Coordinator

Middlesex County • New Brunswick, NJ

4d • Onsite

About The Position

The Social Media Coordinator reports to the Division Head of Content Development within the Office of Marketing. The role develops and manages social media content and editorial calendars in support of the organization’s marketing and communications efforts, overseeing content creation, scheduling, and audience engagement across social media platforms. The position is fully onsite at 75 Bayard Street, New Brunswick, New Jersey, with a Monday–Friday schedule of 8:30 a.m.–4:15 p.m.

Requirements

• Bachelor’s degree in Marketing or Communications.
• At least 2 years’ experience in a corporate, agency, or government marketing organization.
• Excellent command of spoken and written English.
• Confident communication skills and ability to navigate multiple groups, including Marketing, Public & Government Affairs, Communications, and outside partners.
• Ability to influence and collaborate with key stakeholders.
• Include a link to a portfolio on the resume.

Responsibilities

• Write, create, schedule, and publish social media content based on approved strategy and priorities.
• Turn content plans, departmental priorities, partner opportunities, and timely needs into social media posts.
• Develop social content ideas within the Division Head’s strategy and direction, and repurpose approved content for appropriate social channels.
• Maintain the day-to-day social media calendar, assign content to appropriate channels and formats, and recommend posting dates and times.
• Track copy, assets, approvals, scheduling, and publishing status; avoid conflicts, duplication, or overposting.
• Adjust the social content schedule when news, events, or County priorities change, and flag competing priorities or major calendar changes to the Division Head.
• Monitor and respond to comments, messages, mentions, and other community interactions across social channels.
• Proactively engage with relevant accounts, including partners, community organizations, local institutions, and libraries; interact with relevant content in accordance with County guidelines.
• Identify opportunities to build relationships, increase visibility, and connect the County with community conversations; flag potential collaboration opportunities to the Content Lead or Division Head.
• Track reach, engagement, video views, link clicks, follower growth, and other relevant metrics, and prepare regular social media performance reports.
• Identify high-performing topics, formats, channels, and posting approaches; recommend routine adjustments and share significant insights with the Division Head.
• Apply approved performance insights to future social content and scheduling decisions.

Benefits

• Competitive benefits
• Pension plan
• On-site wellness coaches
• Health insurance
• Dental insurance
• Generous vacation leave
• Sick leave
• Holiday leave
• Workplace support and flexibility intended to promote employee well-being and work-life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level