Social Media Coordinator

Eastern Bank•Wakefield, MA

7h•$29 - $47

About The Position

Under the supervision of the Brand Activation Director, the Social Media Coordinator maintains day-to-day social media content for Eastern Bank and Cambridge Trust across all active platforms. The role builds brand affinity and engagement through compelling organic content while ensuring consistent voice, compliance, and measurable performance across both brands. The coordinator works with Marketing, business lines, and Public Relations to develop and produce organic content, manage publishing schedules, analyze performance, and provide copywriting support for other marketing channels as needed. The position also monitors platform updates and emerging social trends.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or equivalent experience.
A minimum of 1–3 years of experience managing organic social media for a brand, agency, or multi-brand organization.
Strong copywriting skills and demonstrated ability to write for different brand voices and platforms.
Hands-on experience with social analytics and reporting tools such as Sprout Social, Google Analytics, or similar.
Ability to turn data into clear, actionable insights and recommendations.
Working knowledge of content creation tools such as Canva, Adobe Creative Suite, or similar.

Nice To Haves

Experience managing multiple brands or accounts simultaneously.
Familiarity with financial services, banking, or another regulated industry.

Responsibilities

Coordinate the organic social media strategy and content calendar for Eastern Bank and Cambridge Trust, tailoring voice, tone, and content mix to each brand’s audience.
Manage publishing schedules and write clear, compelling, on-brand social posts, captions, and campaign copy adapted for different platforms, audiences, and formats.
Ensure social content complies with financial services regulatory, legal, and brand guidelines.
Partner with Marketing, business lines, and Public Relations to conceptualize and produce organic content from ideation through publishing.
Track, analyze, and report social analytics across brands, translating data into actionable recommendations and preparing monthly or quarterly performance reports for stakeholders.
Provide copywriting support for other marketing channels, including email and print ads, as needed.
Stay current on platform updates and emerging social trends.