Associate, Social Media Coordinator, Content Production

New York Life • New York, NY

6d • $51,500 - $55,000 • Hybrid

About The Position

New York Life is seeking a Social Media Coordinator to join its Experience & Digital Marketing team and support the day-to-day execution of the company's organic social media program. The role is a generalist position covering social listening, community management, content creation and publishing, reporting, and requests across corporate brand channels and enterprise partners. Content production is the primary focus, especially writing and producing short-form video. The position also assists with social listening and community management as needed.

The coordinator works with the Social Media Lead and collaborates with enterprise stakeholders, agency partners, and platform teams, including Strategy, SEO, Paid Media, Creative Services, Talent Acquisition, Corporate Communications, and Sponsorships. A portfolio or work samples demonstrating social content, writing, or video experience must be included with the application or resume.

The Social Media team leads New York Life’s enterprise organic social presence, partnering across the organization to plan, create, publish, and measure content that reflects the company’s expertise, responds to audience needs, and encourages meaningful engagement. The practice mission is to build awareness, consideration, and trust by strengthening New York Life’s presence across social media and emerging digital discovery experiences.

Requirements

• 0 to 3 years of relevant experience in content creation, social media, video production, digital marketing, project coordination, or communications; internships, co-ops, and other applicable experience may be considered.
• Bachelor's degree in marketing, communications, or a related field, or equivalent relevant experience.
• Strong writing, editing, and proofreading skills.
• Experience with content production, including copywriting and short-form video.
• Strong interest in social listening and community management.
• Strong understanding of major social platforms, formats, and content trends.
• Comfort capturing short-form video and working with people on camera.
• Familiarity with social publishing, content calendars, reporting tools, and project management platforms such as Workfront.
• Curiosity about AI-driven content discovery and how it is changing which content formats perform best.
• A portfolio or work samples demonstrating experience in social content, writing, or video must be uploaded with the application or resume.

Nice To Haves

• Knowledge of financial services or insurance.
• Creativity and resourcefulness, with an eye for what makes content perform on each platform.
• Strong organization and ability to manage multiple deadlines and deliverables.
• A collaborative, team-first mindset and willingness to share ownership across the social media program.
• Proactivity and dependability, with sound judgment to flag questions or barriers early.
• Openness to coaching, feedback, and learning new skills.

Responsibilities

• Draft, proofread, and create organic social copy and content, including capturing and editing platform-native short-form video featuring employees, leaders, and events.
• Support recurring content series, batch production, and emerging formats, tailoring format, tone, and structure to each channel’s audience and use.
• Maintain and publish against the social media content calendar, ensuring content is accurate, approved, accessible, compliant, and on time.
• Assist with day-to-day social listening and community management across corporate social channels by monitoring comments, mentions, conversations, trends, sentiment, and competitive activity.
• Respond to or escalate community activity and reputation issues according to established guidelines.
• Translate social listening and performance insights into content recommendations and input for brand strategy.
• Coordinate enterprise content requests, Workfront tracking, and agency and stakeholder support as needed.
• Support monthly social media reporting, content tagging, and performance tracking.
• Experiment with content formats and metadata practices that support content surfacing in AI-powered search and discovery experiences.

Benefits

• Full package of employee benefits.
• Leave programs.
• Adoption assistance.
• Student loan repayment programs.
• Annual discretionary bonus eligibility.
• Potential eligibility to participate in an incentive program.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level