Social Media Content Coordinator

Jenkins Mazda of Ocala • Ocala, FL

21h

About The Position

The Social Media Content Coordinator is responsible for the dealership’s social media marketing and for creating engaging content that builds and sustains interest in the manufacturer’s brand. The role engages the Jenkins Auto Group’s online audience, provides customer service through social media, and keeps social media outlets current. The coordinator stays aware of relevant events and topics to keep content and conversations timely and aligned with the brand and the organization.

The position tracks and analyzes consumer data and campaign performance to evaluate advertising and marketing effectiveness and make necessary adjustments. The successful candidate is organized, creative, detail-oriented, and comfortable working outdoors and in a fast-paced dealership environment. The coordinator ensures content is photographed or recorded and published quickly, accurately, and professionally to support online engagement, customer interest, and vehicle sales through strong digital presentation.

Requirements

• High school diploma or equivalent.
• Excellent written and oral communication skills.
• Strong computer skills and the ability to learn dealership software.
• Strong attention to detail and accuracy.
• Ability to prioritize multiple tasks in a fast-paced environment.
• Self-motivated and able to work independently with minimal supervision.

Nice To Haves

• Previous automotive dealership experience.
• Photography, marketing, or social media experience.
• Basic image and video editing skills.

Responsibilities

• Manage social media marketing campaigns.
• Cultivate the organization’s online brand and identity.
• Enhance brand visibility and accessibility.
• Drive website traffic through social media outlets.
• Engage with customers through social media and attend to customer service.
• Analyze social media campaign results and make adjustments to support increased sales.
• Collaborate with the reporting manager and store management on digital marketing and social media techniques.
• Use text, images, and video to promote the brand.
• Collaborate with store team members to promote the organization’s brand.
• Set campaign goals and track results.
• Create strong, relevant, and engaging content.
• Respond to online reviews on social media platforms.
• Prepare campaign reports.
• Stay current with social media platform developments.
• Maintain organized records and complete assigned projects within established deadlines.
• Ensure necessary content is photographed or recorded and published quickly, accurately, and professionally.

Benefits

• Medical insurance with four BCBS plans.
• Dental insurance.
• Vision insurance.
• Term life insurance.
• Company-paid term life insurance.
• Short-term and long-term disability insurance.
• Accident indemnity rider.
• PTO and annual sick days.
• 401(k) with an employer match.
• Employee Assistance Program.
• FMLA and maternity/paternity leave.
• Bereavement leave.

What This Job Offers

• Job Type: Full-time
• Education Level: High school or GED