Social Media & Content Coordinator

Cathay Bank • El Monte, CA

5h

About The Position

Under general supervision and following established policies and department procedures, the Social Media Specialist provides marketing-related support. The role plans, creates, schedules, and publishes content across Cathay Bank’s social media platforms, including Facebook, Instagram, LinkedIn, YouTube, and WeChat. It supports social media strategy, audience engagement, content production, campaign analysis, reputation management, and operational workflows. The position also works with internal stakeholders and external vendors and agencies, supports event photography and video, assists with film projects, and contributes Chinese translation and copywriting.

Requirements

• Minimum of 2–3 years of proven working experience in social media marketing, including general-market and Chinese social media platforms, or as a digital media specialist in a related industry.
• Fluency in reading and writing in English and Chinese, both simplified and traditional.
• Excellent verbal and written communication and presentation skills.
• High proficiency in Word, Excel, and PowerPoint.
• Proficiency in Adobe Creative Cloud and Canva.
• Detail-oriented, with good multitasking and organizational skills.
• Willingness to work overtime occasionally to meet deadlines.

Nice To Haves

• A.A. or B.S. in Communications, Marketing, Business, New Media, or Public Relations.
• Banking experience.
• Knowledge of Google Analytics.

Responsibilities

• Plan, create, schedule, and publish content across the Bank’s Facebook, Instagram, LinkedIn, YouTube, and WeChat accounts.
• Execute social media strategy through competitive research, appropriate brand messaging, and audience identification in English and Chinese.
• Monitor social media channels for trends, conversations, and engagement opportunities.
• Build internal relationships and encourage team members to support the Bank’s online presence by sharing content.
• Refresh company pages as needed to improve the visibility of the company’s social content.
• Monitor user-generated content, including comments, discussions, posts, and reviews, in accordance with Bank policies.
• Create and maintain editorial calendars and distribution schedules in a timely and organized manner.
• Analyze social media campaign data and metrics and provide insights, optimization recommendations, industry best practices, and business-related input.
• Collaborate with internal stakeholders to manage reputation, identify key items, and help create and coordinate future content.
• Support photo and video capture at corporate events, graphic design, and digital marketing campaigns as needed.
• Develop more efficient workflows for content creation, publishing, and performance analysis across platforms.
• Communicate with and manage external vendors and agencies to ensure project deliverables are completed on time.
• Assist in producing film projects and ensure they align with the company brand’s style.
• Assist with Chinese translation and copywriting.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Long-term disability insurance
• Flexible spending accounts (FSAs)
• Health savings account (HSA) with company contributions
• Voluntary coverages
• 401(k)
• Position may be eligible for a discretionary bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed