Senior Coordinator, Social Media Content
About The Position
We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. As a Senior Coordinator, Social Media Content, you will work closely with the team to assist in creating and publishing platform-specific content while ensuring brand voice is maintained across channels. This includes live tournament coverage around the tennis calendar. You will manage campaigns and collaborate internally around various US Open initiatives, including theme art, media day, food & beverage, and merchandise. You will follow social media best practices by platform; optimize content for each social platform in terms of sizing, relevance, and timing. You will assist fellow content producers and take part in regular brainstorming and pitch sessions. You will maintain a clean, organized content calendar for the broader social media team. You will maintain quality control procedures and ensure all copy is fact-checked and images are brand-appropriate while adhering to brand standards and established voice across platforms. You will detail the success of social media campaigns by analyzing key metrics to drive new and existing strategies. You will monitor conversations with fans, brands, and influencers for intentional engagement opportunities. You will ensure all content is properly tagged (e.g., handles, hashtags, tracking tags, geo-location, etc.) and correct links are used. You will help grow reach and engagement across US Open & USTA social media platforms, with a focus on pro tennis and US Open content. You will leverage data to make or adjust content for improved performance. Other duties as assigned.
Requirements
- Bachelor’s degree or degree in progress
- 3-5 years of experience in social media and/or digital marketing.
- Strength in real-time storytelling content across social media platforms, including Instagram, Facebook, X, and TikTok.
- Excellent communication skills, both written and verbal.
- Ability to work cooperatively, creatively, and efficiently in a fast-paced, dynamic environment.
- Knowledgeable about professional tennis, the US Open, entertainment & pop culture.
- Available to work nights & weekends as needed.
- Available to travel domestically and internationally as assigned.
- Available to work in-person for the duration of the US Open Tennis Championships in Flushing Meadows, NY.
Nice To Haves
- Experience in professional sports is helpful.
- Strong content editing and creation skills are a plus, utilizing Adobe Photoshop, Premiere Pro, WSC Software, Slate, and Content Management Systems.
Responsibilities
- Assist in creating and publishing platform-specific content while ensuring brand voice is maintained across channels, including live tournament coverage.
- Manage campaigns and collaborate internally around various US Open initiatives.
- Optimize content for each social platform based on best practices, sizing, relevance, and timing.
- Assist fellow content producers and participate in brainstorming and pitch sessions.
- Maintain an organized content calendar for the social media team.
- Ensure all copy is fact-checked and images are brand-appropriate, adhering to brand standards and voice.
- Analyze key metrics to detail the success of social media campaigns and drive strategies.
- Monitor conversations with fans, brands, and influencers for engagement opportunities.
- Ensure all content is properly tagged and correct links are used.
- Grow reach and engagement across US Open & USTA social media platforms, focusing on pro tennis and US Open content.
- Leverage data to adjust content for improved performance.
- Perform other duties as assigned.
Benefits
- Medical
- Dental
- Vision
- Access to doctors virtually
- Flexible spending account to manage health and dependent care expenses
- Life insurance
- Disability insurance
- Generous paid time off policy - including vacation, sick, personal, and paid holidays
- Parental leave
- Paid winter recess
- 401(k) with employer matching (up to 6.5%)
- Promotional and growth opportunities
- Learning and Development programs
- Mental health and meditation benefits
- Personalized health management program
- Pet insurance
- Commuter benefits
- Identity theft protection
- Discounts with network of partners
- Fun events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
