Social Media & Content Coordinator (Remote)

Aeroflow Health•Asheville, NC
•Remote

About The Position

Aeroflow Health is a national leader in home medical equipment and clinical services, combining technology, operational excellence, and compassionate expertise to deliver essential products and care directly to patients’ homes. They are committed to making healthcare accessible through a holistic approach to patient care and are equally passionate about employee well-being. Recognized as one of the fastest-growing healthcare companies in the U.S., an Inc. 5000 honoree, and a certified Great Place to Work®, Aeroflow continuously seeks to be a top employer, fostering an exceptional workplace where talented professionals are empowered, supported, and inspired. This role is for a Social Media & Content Coordinator who will join a growing marketing team and serve as a primary voice for the Aeroflow Urology brand. The position is a content-first opportunity for someone who enjoys creating, experimenting, learning audience engagement, and bringing new ideas to the table. The coordinator will create user-generated content, support expansion across social channels, engage with the online community, and utilize performance data to improve content. Aeroflow is looking for a creative, driven, curious individual who is comfortable taking initiative and eager to grow their career in social media and marketing, rather than solely focusing on extensive resume length.

Requirements

  • 4-year degree in marketing, communications, or related field.
  • Familiarity with major social media platforms including Facebook, TikTok, Instagram, YouTube, Pinterest, and LinkedIn.
  • Experience managing or supporting social media accounts through professional, internship, academic, freelance, or relevant personal experience.
  • Portfolio or work samples demonstrating social media content creation, UGC, design, or other relevant creative work.
  • Comfortable creating and appearing in on-camera content.
  • Proficiency with Canva or similar creative tools.
  • Familiarity with social scheduling or management platforms such as Sprout Social, Hootsuite, or similar tools.
  • Ability to come to Aeroflow Health headquarters at least twice per year for onsite planning sessions. Candidates within driving distance may participate in additional onsite content-creation days as needed.
  • Ability to travel as needed if content creation is requested at an Aeroflow Urology event.

Nice To Haves

  • Experience creating content for a brand, organization, internship, freelance client, or personal platform.
  • Experience with short-form video across TikTok, Instagram Reels, or YouTube Shorts.
  • Experience reviewing social media performance metrics and using them to inform future content.
  • Bilingual proficiency in Spanish.

Responsibilities

  • Partner with the Brand Manager to develop content ideas and execute against the social media strategy, informed by competitive research and platform-specific audiences.
  • Utilize brand library assets, curated templates, and UGC content to produce social media graphics, videos, and other content using Canva or similar tools while maintaining brand standards.
  • Serve as a primary creator and face of UGC content, including video and photo, for use across paid and organic marketing channels. Aeroflow will provide a company device and necessary content-creation equipment.
  • Actively engage with the community by managing comments, mentions, and reviews across Aeroflow Urology social channels and review platforms in a timely manner.
  • Capture and analyze social data and metrics to continuously improve content performance and inform future creative testing.
  • Maintain an up-to-date social media calendar with content outlines prepared at least one month in advance.
  • Proactively identify opportunities to improve social media presence, including emerging technologies, platform features, trends, and optimization opportunities, and bring recommendations to the Brand Manager.
  • Proactively monitor social media trends, industry news, and PR mentions to support brand relevance and identify timely posting opportunities.
  • Work closely with internal and external stakeholders, including paid media, design, and content teams, to ensure assets align with campaign messaging and broader marketing goals.
  • Maintain HIPAA/patient confidentiality.
  • Regular and reliable attendance as assigned by your schedule.
  • Additional marketing efforts and job duties as needed.

Benefits

  • Competitive Pay
  • Health Plans with FSA or HSA options
  • Dental Insurance
  • Vision Insurance
  • Optional Life Insurance
  • 401K with Company Match
  • 12 weeks of parental leave for birthing parent
  • 4 weeks leave for non-birthing parent(s)
  • Additional Parental benefits to include fertility stipends, free diapers, breast pump
  • Paid Holidays
  • PTO Accrual from day one
  • Employee Assistance Programs
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