Social Media & Content Coordinator (Remote)

Aeroflow Career • Asheville, NC

6d • Remote

About The Position

Aeroflow Health is a national leader in home medical equipment and clinical services, combining technology, operational excellence, and compassionate expertise to deliver essential products and care directly to patients’ homes. They are committed to making healthcare accessible through a holistic approach and are equally passionate about taking care of their employees. Recognized as one of the fastest-growing healthcare companies in the U.S., an Inc. 5000 honoree, and a certified Great Place to Work®, Aeroflow continues to seek ways to be one of the nation’s top employers. As they grow, they remain committed to building an exceptional workplace where talented professionals are empowered, supported, and inspired to make a meaningful impact every day. As the Social Media & Content Coordinator, you will join a growing marketing team and help serve as a primary voice for the Aeroflow Urology brand. This is a content-first opportunity for someone who enjoys creating, experimenting, learning what resonates with an audience, and bringing new ideas to the table. You’ll have the opportunity to create user-generated content, support expansion across social channels, engage directly with the online community, and learn how performance data can make the next piece of content even better. The ideal candidate is creative, driven, curious, comfortable taking initiative, and excited to grow their career in social media and marketing.

Requirements

• 4-year degree in marketing, communications, or related field.
• Familiarity with major social media platforms including Facebook, TikTok, Instagram, YouTube, Pinterest, and LinkedIn.
• Experience managing or supporting social media accounts through professional, internship, academic, freelance, or relevant personal experience.
• Portfolio or work samples demonstrating social media content creation, UGC, design, or other relevant creative work.
• Comfortable creating and appearing in on-camera content.
• Proficiency with Canva or similar creative tools.
• Familiarity with social scheduling or management platforms such as Sprout Social, Hootsuite, or similar tools.
• Ability to come to Aeroflow Health headquarters at least twice per year for onsite planning sessions.
• Candidates within driving distance may participate in additional onsite content-creation days as needed.
• Ability to travel as needed if content creation is requested at an Aeroflow Urology event.

Nice To Haves

• Experience creating content for a brand, organization, internship, freelance client, or personal platform.
• Experience with short-form video across TikTok, Instagram Reels, or YouTube Shorts.
• Experience reviewing social media performance metrics and using them to inform future content.
• Bilingual proficiency in Spanish.

Responsibilities

• Partner with the Brand Manager to develop content ideas and execute against the social media strategy, informed by competitive research and platform-specific audiences.
• Utilize brand library of photo and video assets, curated templates, and UGC content from influencers and partners to produce social media graphics, videos, and other content using Canva or similar tools while maintaining brand standards and visual continuity.
• Serve as a primary creator and face of UGC content, including video and photo, for use across paid and organic marketing channels. Aeroflow will provide a company device and necessary content-creation equipment, including a tripod and lighting, along with materials, props, and products needed for content creation.
• Actively engage with the community by managing comments, mentions, and reviews across Aeroflow Urology social channels and review platforms such as Google and Trustpilot in a timely manner.
• Capture and analyze social data and metrics to continuously improve content performance and inform future creative testing.
• Maintain an up-to-date social media calendar with content outlines prepared at least one month in advance.
• Proactively identify opportunities to improve our social media presence, including emerging technologies, platform features, trends, and optimization opportunities, and bring recommendations and ideas to the Brand Manager.
• Proactively monitor social media trends, industry news, and PR mentions to support brand relevance and identify timely posting opportunities.
• Work closely with internal and external stakeholders, including paid media, design, and content teams, to ensure assets align with campaign messaging and broader marketing goals.
• Maintain HIPAA/patient confidentiality.
• Regular and reliable attendance as assigned by your schedule.
• Additional marketing efforts and job duties as needed.

Benefits

• Competitive Pay
• Health Plans with FSA or HSA options
• Dental
• Vision Insurance
• Optional Life Insurance
• 401K with Company Match
• 12 weeks of parental leave for birthing parent
• 4 weeks leave for non-birthing parent(s)
• Additional Parental benefits to include fertility stipends, free diapers, breast pump
• Paid Holidays
• PTO Accrual from day one
• Employee Assistance Programs

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level