Social Media & Content Coordinator

Kacmarcik Enterprises•Grafton, WI

About The Position

We are seeking a Social Media & Content Coordinator to own our enterprise social media channels across all brands and initiatives. This role involves maintaining social strategy, creating engaging platform-native content (short-form video, reels, photography), managing community interactions, and tracking social performance. You will also contribute content to campaigns, events, and internal communications. Our team is AI-enabled, and we expect proficiency in using tools like Claude and ChatGPT for drafting, research, and iteration, ensuring responsible use within company guidelines.

Requirements

Bachelor's degree in Marketing, Communications, Digital Media, or related field
3-5+ years of experience in social media management and content creation
Experience managing social media platforms for brands or organizations
Strong writing and communication skills
Hands-on experience capturing and editing photo and video content
Familiarity with social media scheduling and analytics tools
Strong organizational skills and the ability to manage multiple brands and deadlines in a fast-paced environment
Comfortable using AI tools such as Claude and ChatGPT in a professional setting — for drafting, ideation, and content iteration — with the judgment to keep brand voice, accuracy, and approvals intact

Nice To Haves

Experience creating content for both B2B and B2C audiences
Experience with short-form video and reels creation
Experience working across multiple brands or business units
Familiarity with paid social advertising platforms

Responsibilities

Own enterprise social media channels across all brands and initiatives as the single point of accountability.
Maintain social strategy, publishing calendars, and platform-specific approaches.
Schedule and publish content; monitor engagement and manage community interactions.
Establish and manage social media governance — content review, approvals, and brand consistency across channels.
Track social performance and provide reporting, insights, and recommendations.
Create and capture engaging, platform-native content — short-form video, reels, photography, and behind-the-scenes.
Write social captions, digital copy, and supporting messaging across multiple brands.
Identify and capture meaningful stories, projects, and moments across the organization.
Stay current on social trends, formats, and best practices.
Coordinate with the Content & Multimedia Manager, who owns higher-production video, brand films, and training content; this role focuses on quick-turn, social-first capture rather than long-form production.
Support paid social execution in coordination with the Director of Marketing and our third-party paid partner; partner with the Director of Marketing on email and analytics.
Contribute content and ideas to campaigns, events, internal communications, and culture initiatives.