Senior Coordinator, Social Media Content
About The Position
The USTA is seeking a Senior Coordinator, Social Media Content to join their team. This role involves assisting in the creation and publishing of platform-specific content, ensuring brand voice consistency, and managing campaigns, particularly around the US Open. The position requires following social media best practices, optimizing content for different platforms, and collaborating with other content producers. A key responsibility is maintaining an organized content calendar, ensuring quality control, and analyzing campaign success through key metrics. The role also involves monitoring conversations for engagement opportunities and ensuring all content is properly tagged and linked. The goal is to help grow reach and engagement across US Open & USTA social media platforms, with a focus on professional tennis and US Open content, leveraging data to improve performance. Other duties as assigned.
Requirements
- Bachelor’s degree or degree in progress
- 3-5 years of experience in social media and/or digital marketing.
- Strength in real-time storytelling content across social media platforms, including Instagram, Facebook, X, and TikTok.
- Excellent communication skills, both written and verbal.
- Ability to work cooperatively, creatively, and efficiently in a fast-paced, dynamic environment.
- Knowledgeable about professional tennis, the US Open, entertainment & pop culture.
- Available to work nights & weekends as needed.
- Available to travel domestically and internationally as assigned.
- Available to work in-person for the duration of the US Open Tennis Championships in Flushing Meadows, NY.
Nice To Haves
- Experience in professional sports is helpful.
- Strong content editing and creation skills are a plus, utilizing Adobe Photoshop, Premiere Pro, WSC Software, Slate, and Content Management Systems.
Responsibilities
- Assist in creating and publishing platform-specific content while ensuring brand voice is maintained across channels.
- Manage campaigns and collaborate internally around various US Open initiatives.
- Follow social media best practices by platform; optimize content for each social platform in terms of sizing, relevance, and timing.
- Assist fellow content producers and take part in regular brainstorming and pitch sessions.
- Maintain a clean, organized content calendar for the broader social media team.
- Maintain quality control procedures and ensure all copy is fact-checked and images are brand-appropriate while adhering to brand standards and established voice across platforms.
- Detail the success of social media campaigns by analyzing key metrics to drive new and existing strategies.
- Monitor conversations with fans, brands, and influencers for intentional engagement opportunities.
- Ensure all content is properly tagged (e.g., handles, hashtags, tracking tags, geo-location, etc.) and correct links are used.
- Help grow reach and engagement across US Open & USTA social media platforms, with a focus on pro tennis and US Open content.
- Leverage data to make or adjust content for improved performance.
Benefits
- Medical, dental, vision
- Access to doctors virtually
- Flexible spending account to manage health and dependent care expenses
- Life and disability insurance
- Generous paid time off policy - including vacation, sick, personal, and paid holidays
- Parental leave
- Paid winter recess
- 401(k) with employer matching (up to 6.5%)
- Promotional and growth opportunities
- Learning and Development programs
- Mental health and meditation benefits
- Personalized health management program
- Pet insurance
- Commuter benefits
- Identity theft protection
- Discounts with network of partners
- Fun events
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What This Job Offers
Job Type
Full-time
Career Level
Senior
