Social Media & Content Coordinator
About The Position
Shasta Pools & Spas is seeking a creator to own the company’s organic social presence on Instagram, TikTok, and Facebook. The coordinator will develop ideas and create content from concept through publication, with short-form video as the priority and a weekly cadence of 4–5 posts supported by a monthly content calendar. The role involves frequent field work at construction sites, finished backyards, showrooms, and company events, and most weeks will involve more time on location than at a desk. The coordinator will capture and share pool and backyard transformations, interview homeowners and employees, follow trends, shoot and edit video and photography, create graphics and promotional materials, and write captions and promotional copy. They will track social performance and provide a monthly recap, support marketing projects, organize creative assets, coordinate with outside vendors, and ensure published materials reflect Shasta’s premium brand and voice. The role requires a valid driver’s license and reliable vehicle, comfort working outdoors in Arizona summer heat, and adherence to active construction-site safety rules. Occasional early-morning, evening, or weekend shoots may be needed. The position does not include website development or maintenance, advanced SEO or technical website optimization, managing paid Google or Meta campaigns, or advanced marketing automation, CRM administration, or analytics implementation. Applicants are asked to provide a resume and portfolio or account link, including at least three self-shot and edited short-form videos, and describe a first video they would make at Shasta. Finalists will complete a short paid editing exercise using project footage.
Requirements
- 1–3 years of experience creating organic social content through employment, an internship, freelance work, or growing a personal account; recent graduates with a strong portfolio are encouraged to apply.
- A portfolio of short-form videos personally conceived, shot, and edited; this is identified as the most important part of the application.
- A posting history demonstrating consistency over at least several months, on a brand account or personal account.
- Fluency with TikTok, Instagram, and Facebook, including Reels, Stories, carousels, and current platform practices.
- Hands-on editing skills in CapCut, Adobe Premiere Pro, or similar tools.
- A strong visual eye for photography, lighting, and aesthetics.
- Strong writing skills for captions, hooks, and calls to action.
- Valid driver’s license and reliable vehicle; travel mileage to job sites across the Phoenix metro area is reimbursed.
- Comfort working outdoors, including in Arizona summer heat.
- Ability to follow safety rules on active construction sites.
- Ability to accommodate occasional early-morning, evening, or weekend shoots.
Nice To Haves
- Content experience in home improvement, construction, outdoor living, luxury lifestyle, or another visually driven consumer brand.
- Comfort using AI-assisted creative tools such as Canva Magic Studio, Adobe Firefly, CapCut AI features, ChatGPT, or Claude.
- Experience with social scheduling and analytics platforms.
- Experience coordinating influencer partnerships, user-generated content, or customer testimonials.
- Basic familiarity with email marketing, content management systems, or general digital marketing.
Responsibilities
- Own content creation from idea through publication, producing 4–5 posts per week across Instagram, TikTok, and Facebook, prioritizing short-form video.
- Visit construction sites, finished backyards, showrooms, and company events to capture authentic content.
- Interview homeowners, builders, and service technicians on camera and capture the personalities behind the brand.
- Tell project transformation stories through before-and-after content, timelines, behind-the-scenes footage, customer experiences, and company culture.
- Identify emerging trends, formats, and sounds and adapt them into timely Shasta content.
- Shoot and edit short-form video using a smartphone or camera and tools such as CapCut, Adobe Premiere Pro, or similar software.
- Capture photographs of projects and outdoor lifestyle moments, using strong composition, lighting, and aesthetics.
- Create graphics and promotional creative for social posts, promotions, flyers, and brochures using Canva, Adobe, or AI-assisted design tools.
- Write captions, hooks, calls to action, and basic promotional copy.
- Build and maintain a monthly content calendar around seasonal demand, promotions, and company announcements, and meet weekly posting cadence.
- Monitor reach, engagement, video retention, and follower growth, and share a monthly recap of results and planned experiments.
- Assist with marketing projects and creative requests from sales, organize marketing materials and photo/video assets, and coordinate with outside vendors.
- Ensure published content reflects Shasta’s premium brand, visual identity, and voice.
- Travel to job sites across the Phoenix metro area and follow safety rules on active construction sites.
Benefits
- Mileage reimbursement for travel to job sites across the Phoenix metro area.
- Finalists receive a paid editing exercise.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
