Social Media Coordinator

Sierra-at-Tahoe Resort•TWIN BRIDGES, CA

20d•$23 - $23•Onsite

About The Position

The Social Media Coordinator helps tell the Sierra-at-Tahoe story by sharing real-time updates and creating content about mountain conditions, events, product launches, and resort life. The role supports the marketing team’s daily social media execution and helps maintain Sierra’s voice, tone, and engagement across platforms. It involves regular work on the mountain and requires the ability to ski or snowboard at an advanced level while capturing content. This is a seasonal, full-time, hourly position.

Requirements

Must be at least 18 years of age.
Must be able to ski or snowboard at an advanced level and comfortably move around the mountain while carrying and using content equipment in variable conditions.
Strong communication and writing skills, including the ability to write clean, compelling copy in a fun, humble, and clear voice.
Familiarity with social media platforms including Instagram, TikTok, and Facebook, and the ability to tailor content to each platform.
Ability to work in a fast-paced environment and maintain attention to detail, organization, and a flexible, team-oriented attitude.
Degree in marketing, photography/videography, or multimedia, and at least 1–3 years of experience in video and photo production, or an equivalent combination of education and experience.
Ability to read and interpret safety rules, operating and maintenance instructions, and procedure manuals; write routine reports and correspondence; and speak effectively before groups of customers or employees.
Basic mathematical skills, including arithmetic and computing rates, ratios, and percentages.
Ability to apply common-sense reasoning to instructions and solve problems involving several concrete variables in standardized situations.
Resort certification on any necessary equipment.
Ability to meet the position’s physical demands, including frequent lifting or moving of up to 10 pounds and occasional lifting or moving of up to 40 pounds.
Must complete a post-offer background check.

Nice To Haves

One to two years of social media or content creation experience; outdoor or resort experience is a bonus.
Photography and video skills, including shooting and light editing.
Familiarity with scheduling tools such as Sprout or Meta Business Suite.
Experience working with athletes or creators, or managing user-generated content.
Understanding of or enthusiasm for skiing and snowboarding.

Responsibilities

Capture, edit, and schedule daily content for Instagram, TikTok, Facebook, and X.
Visit the mountain regularly to film and photograph conditions, terrain, events, and guest stories while skiing or snowboarding with content equipment.
Write captions, email copy, and audience responses in Sierra’s brand voice.
Monitor social media trends, formats, and ski-industry moments, and develop Sierra-tailored content using design and editing tools.
Monitor comments and direct messages, respond to the community, and route questions or feedback to the appropriate teams.
Help maintain the master content calendar for shoots and deliverables.
Organize and tag content in the repository and distribute it across digital channels.
Protect the safety of self, coworkers, and guests; promptly report hazards and safety incidents; follow safety policies; and operate equipment safely.