Social Media Coordinator

West Ada School District•MERIDIAN, ID

About The Position

The Social Media Coordinator works with the Multimedia Specialist to develop, create, publish, and monitor content across West Ada School District social media platforms. The role supports timely, accurate, and engaging communication with students, families, staff, and the community by coordinating campaigns, producing graphics, and supporting storytelling aligned with the District’s brand and communication priorities. The position provides training and support to school-based social media ambassadors, assists staff with District communication tools and platforms, and helps mentor student interns. Graphic design proficiency is an essential requirement. The employee works under the direction of the Chief Communications Officer, and work is reviewed for quality, accuracy, creativity, effectiveness, and alignment with District communication priorities.

Requirements

High school diploma or GED required.
Experience in social media content creation, digital communication, and graphic design.
Knowledge of social media platforms, content strategy, digital engagement, account management, and scheduling best practices.
Knowledge of graphic design principles, including layout, typography, color, visual hierarchy, and design for digital and print formats.
Knowledge of photography, videography, and photo and video editing techniques.
Knowledge of graphic design software such as Adobe Creative Suite, Photoshop, Illustrator, Premiere Pro, or comparable programs.
Knowledge of brand management and visual identity standards.
Effective writing, editing, proofreading, and storytelling skills for varied audiences and digital platforms.
Knowledge of customer service, professional public communication, Microsoft Office Suite, standard office practices and technology, and English grammar, spelling, and punctuation.
Ability to develop engaging written and visual content tailored to different audiences and platforms.
Ability to organize content calendars, manage multiple projects, and meet deadlines.
Ability to interpret social media performance data and use findings to improve communication.
Ability to independently create polished, original graphics that communicate clearly and meet District branding standards.
Ability to collaborate with the Communications Team, school staff, students, and community partners.
Ability to explain technical processes clearly and provide practical training and assistance with District communication tools and platforms.
Ability to delegate appropriate assignments, review work, and provide guidance that supports skill development and accountability.
Ability to exercise professionalism, discretion, and sound judgment when managing public-facing accounts and sensitive information.
Ability to respond appropriately to questions, feedback, and concerns within established District guidelines.
Ability to adapt to changing priorities, emerging communication needs, and new technology.
Ability to communicate clearly and accurately, orally and in writing.
Ability to maintain regular attendance and adhere to the prescribed work schedule.
Physical abilities, with or without reasonable accommodation, sufficient to discern verbal instructions, communicate in person and by telephone, review and prepare written documents, and operate standard office equipment and a computer.
Physical mobility, flexibility, and reflexes sufficient to lift up to 30 pounds, sit and work at a keyboard for extended periods, and work in an office environment.
Any equivalent combination of experience and training that provides the required knowledge and abilities.

Nice To Haves

Associate or bachelor’s degree in communications, marketing, graphic design, digital media, public relations, or a related field.
Experience managing social media accounts for a school district or public agency.
Experience training staff and mentoring students.
Familiarity with Atlassian products or other project management systems for coordination, workflow tracking, and documentation.

Responsibilities

Plan, create, schedule, and publish content across District social media platforms.
Coordinate social media campaigns that support District initiatives, programs, events, and student and staff accomplishments.
Capture and edit photos and videos at District schools, events, and activities for storytelling and content creation.
Maintain a coordinated social media content calendar with the Communications Team and school staff.
Monitor social media engagement, comments, and messages; respond within established guidelines and refer concerns or inquiries to appropriate staff.
Review social media analytics, prepare performance reports, and recommend improvements to content, reach, and engagement.
Design and produce original digital and print graphics, including social media graphics, flyers, brochures, presentations, and promotional materials, following District branding guidelines.
Support school-based social media ambassadors by establishing expectations, coordinating content, sharing resources, and encouraging consistent communication practices.
Develop and deliver training, guides, templates, and other resources to help social media ambassadors create effective content and use District communication platforms.
Assist staff with District communication tools and platforms, including training and basic troubleshooting; coordinate with departments or vendors when additional support is needed.
Maintain consistency in District messaging, tone, branding, and visual design.
Help the Communications Team mentor student interns in social media content creation and graphic design.
Follow District requirements for student privacy, media permissions, accessibility, and appropriate use of digital content.
Establish and maintain effective working relationships with staff, students, school leaders, and community partners.
Contribute to the team through flexibility, cooperation, initiative, and clear communication.
Perform duties in accordance with District policies, procedures, and safety practices, and perform other related duties as assigned.