Social Media Coordinator
About The Position
Four Winds Hospital is seeking a Social Media Coordinator / Content Creator to work in person at its Westchester campus in Katonah, New York, with occasional travel to the Saratoga campus. The position works closely with Dr. Sarah Klagsbrun, the Executive Medical Director/Owner, and Four Winds staff to develop social media copy and design. The coordinator captures and edits short-form video, including on-camera content with Dr. Klagsbrun and staff and campus moments. The role translates Dr. Klagsbrun’s clinical explanations into clear, accurate captions and carousels written in her voice, and creates clean, on-brand graphics and carousels in Canva. It also manages the content calendar and posting cadence across Instagram, TikTok, Facebook, and LinkedIn, and responds to comments and direct messages with warmth and care. The role manages two social media accounts with distinct voices and visual identities. Dr. Klagsbrun’s account presents her expertise in child psychiatry through clinical content for parents and patients. Four Winds’ account is reassuring and inviting, highlighting staff, the campus, and the warmth of the hospital environment.
Requirements
- Bachelor’s degree, preferably in marketing or a related field.
- Strong writing skills, including the ability to adopt another person’s voice while remaining true to their meaning.
- Collaborative and creative.
- A genuine design eye and a strong sense for color and visual mood.
- Strong Canva skills.
- Comfort with filming, editing, captions, and simple overlays.
- Organized and self-directed.
Responsibilities
- Work with Dr. Sarah Klagsbrun and Four Winds staff to develop copy and design.
- Capture and edit short-form video featuring Dr. Klagsbrun, staff, and campus moments.
- Turn clinical explanations into clear, accurate captions and carousels written in Dr. Klagsbrun’s voice.
- Design clean, on-brand graphics and carousels in Canva.
- Manage the content calendar and posting cadence across Instagram, TikTok, Facebook, and LinkedIn.
- Manage comments and direct messages with warmth and care.
- Maintain two distinct account voices and identities: Dr. Klagsbrun’s professional, clinical brand and Four Winds’ reassuring, inviting brand.
- Write in both brand voices while keeping them distinct.
Benefits
- Employer-funded defined benefit pension plan.
- 401(k) (employee funded).
- Medical insurance.
- Dental insurance.
- Vision insurance.
- Life insurance at no cost to the employee.
- Flexible spending plan.
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What This Job Offers
Job Type
Full-time
