Social Media Coordinator

University of Oklahoma•Oklahoma City, OK

14d•Onsite

About The Position

The University of Oklahoma is seeking a creative, strategic, and digitally savvy Social Media Coordinator for its Marketing & Communications team. Based at the OU Health Campus in Oklahoma City, this position manages institutional social media channels and develops content strategies that engage diverse audiences and support the university’s priorities. The coordinator works with clinicians, researchers, faculty, staff, students, communicators, and university leadership to tell stories about patient care, medical education, research, student success, and community impact. The role includes creating platform-specific photo, video, written, and audio content; developing and executing organic and paid campaigns; maintaining editorial calendars; managing online communities; monitoring social conversations and emerging issues; and analyzing performance to refine strategy. Content must follow University of Oklahoma and OU Health Campus brand standards, accessibility guidelines, and institutional communications best practices. The position is based in Oklahoma City, does not require travel, and follows a Monday–Friday, 8 a.m.–5 p.m. schedule, with nights and weekends as needed for event coverage.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Three years of experience in social media management.

Nice To Haves

Background in health care marketing.

Responsibilities

Lead strategy, planning, and day-to-day management of assigned institutional social media channels.
Manage channels including Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and emerging platforms.
Create high-quality photography, video, written, and audio content tailored to each platform.
Develop content highlighting education, research, patient care, community impact, and other institutional priorities.
Build relationships with physicians, researchers, faculty, staff, students, clinicians, communicators, and institutional leaders to identify and develop stories.
Develop and maintain editorial calendars to ensure consistent, timely posting.
Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team.
Collaborate with communicators, marketers, and content creators across the university and OU Health Campus to support brand consistency and effective execution.
Cover university events, research activities, healthcare initiatives, and other priorities across university campuses as assigned.
Ensure content aligns with university and OU Health Campus brand standards, accessibility guidelines, and communications best practices.
Initiate and participate in online conversations and respond to comments, questions, and messages in a timely, professional manner.
Monitor social conversations and emerging issues, escalating time-sensitive communications and reputational concerns as appropriate.
Resolve social media inquiries in collaboration with appropriate departments when necessary.
Analyze and report on platform performance metrics, audience insights, engagement, reach, and campaign effectiveness.
Use data insights to optimize content and adjust strategy.
Monitor emerging platforms, trends, tools, and best practices to keep the university's digital presence current and competitive.