Coordinator, Global Social Media Marketing - Calvin Klein
About The Position
The Coordinator, Global Social Media Marketing position within the CALVIN KLEIN CMO Group supports the execution of global social media marketing and community engagement initiatives on Calvin Klein’s global owned channels, with a focus on YouTube, Facebook, Pinterest, Threads, X, and emerging platforms. The role contributes to social content planning and rollouts, regional channel management, social commerce, platform upkeep, reporting, and department operations. It involves close coordination with the Global Social Media Manager and cross-functional teams, as well as occasional support for shoots and events. The position requires 2–3+ years of relevant social marketing or creative experience and a bachelor’s degree. The successful candidate is organized, analytical, proactive, collaborative, and knowledgeable about global and regional social platforms, trends, creators, and internet culture. The role may require publishing before or after standard work hours and on weekends, and the employee must be comfortable working select evenings and weekends based on the marketing and cultural calendar. The position is not eligible for sponsorship.
Requirements
- 2–3+ years of relevant social marketing or creative experience, in-house or at an agency.
- Bachelor’s degree required.
- Experience in social media management, community management, content creation, and/or digital community building.
- Strong communication skills and ability to collaborate with team members at all levels in a fast-paced, creative environment.
- Resourcefulness, proactivity, strong organizational and project management skills, and attention to detail.
- Strong writing and editing skills.
- Analytical ability to make strategic recommendations based on data.
- Deep knowledge of critical global and regional social media platforms and the ability to keep current with them.
- Strong familiarity with social media trends, internet culture, and the creator landscape.
- Ability to work quickly, flexibly, resourcefully, and collaboratively in response to social and pop culture.
- Self-starter with a proactive, strategic, positive, can-do approach.
- Solid proficiency in Figma, Keynote, PowerPoint, Word, Excel, and Google Drive suite.
- Experience with social media publishing, analytics, and listening tools.
- Comfort working select evenings and weekends as determined by the marketing and cultural calendar.
- Position is not eligible for sponsorship.
Nice To Haves
- Fashion, beauty, or lifestyle experience.
- Experience with Sprinklr.
- Experience with paid social.
Responsibilities
- QA and publish content to Calvin Klein global YouTube, Facebook, Pinterest, Threads, and X accounts, including occasional pre-work hours, after-work hours, and weekends.
- Assist with publishing on additional social platforms, including Instagram and TikTok, as needed.
- Assist in creating global social briefs.
- Coordinate and aggregate cross-functional pre- and post-production information, including deliverables, production timelines, and talent details.
- Conduct market and platform research.
- Support oversight of regional Facebook pages and APAC-specific channels.
- Review and edit regional social content calendars and provide channel-specific recommendations.
- Gather APAC channel reports and collect feedback on channel KPIs and performance data.
- Support execution of social commerce by creating and maintaining product tags and redirect links for campaigns on an always-on basis.
- Assist with implementation and management of platform-specific shopping strategies.
- Maintain social platforms, including refreshing YouTube, Pinterest, and Facebook shopping capabilities, account bios, playlists, highlights, and photographer tags.
- Pull, record, and organize YouTube, Facebook, Pinterest, Threads, and X metrics for weekly, campaign, annual, and ad hoc reports.
- Regularly share reporting insights with cross-functional team members and leadership.
- Help keep the Global Social department organized and optimized, and act as a liaison between the Social Media team and cross-functional teams.
- Process and archive Global Social team invoices and assist the Social Media Manager with tracking invoices and keeping department budget details up to date.
- Assist with Global Social shoots and events as needed.
- Order products for talent and creators as needed.
- Make instrumental decisions in content selection and briefing, product-tagging strategy, internal tool development and upkeep, and platform maintenance.
Benefits
- Competitive pay and bonus programs.
- Medical, vision, dental, life, and disability insurance.
- Above-market 401(k) contribution for eligible associates.
- Company-paid holidays and paid time off.
- Hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
- Wellbeing tools and programs, including Headspace membership, fitness membership and/or digital meditation subscription reimbursement, and up to $200 per year in rewards for exercise and healthy activities.
- Care.com services for childcare, elder care, adoption preparation, and pet care, plus reimbursement for backup care.
- Tuition reimbursement and continued education support.
- Associate discounts at company outlets and e-commerce sites.
- Career growth opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
