Sr. Manager, Global Integrated Marketing - Calvin Klein
About The Position
The Sr. Manager, Global Integrated Marketing for Calvin Klein helps develop and execute cohesive fragrance marketing programs, from briefing through launch. The role works closely with Coty and internal teams to align programs with brand standards, strategic priorities, commercial objectives, and regional needs. It serves as a primary day-to-day contact between Coty and internal stakeholders and leads regular cross-functional meetings. The position coordinates fragrance planning, launch execution, asset requirements, delivery timelines, and critical paths with Project Management and Production. It supports global-to-regional communication and adaptation, tracks fragrance budgets and incoming revenue for Coty initiatives, and provides monthly forecast updates to Finance. The role also develops a direct report and partners with senior leaders to improve ways of working with Coty. The environment is fast-paced, deadline-driven, supportive, and team-oriented, with travel as needed.
Requirements
- Bachelor's degree.
- 7+ years of marketing experience, with a proven track record in driving strategy, business and brand alignment, and key channel planning.
- Understanding of 360-degree launch planning and campaign production.
- Demonstrated ability to work cross-functionally, ideally in a large-company or global capacity.
- Strong ability to collaborate and influence within the organization and externally.
- Exceptional written and oral communication skills.
- Ability to thrive in a fast-paced environment and be comfortable with change.
- Resourceful and proactive, with strong organizational and management skills.
- Experience leading and developing direct reports.
- Passion for the industry and product.
- High proficiency in Keynote and/or PowerPoint.
Nice To Haves
- Fragrance experience preferred.
- Agency experience or experience with licensed business relationships is highly beneficial.
- Working knowledge of or hands-on experience with key marketing channels such as media, social, and influence is a major plus.
Responsibilities
- Help develop cohesive fragrance marketing programs from briefing through launch in collaboration with Coty and internal teams.
- Serve as the primary day-to-day point of contact between Coty and internal teams, ensuring timely communication and alignment with brand standards and strategic priorities.
- Lead weekly meetings with Coty and cross-functional teams.
- Articulate Calvin Klein’s brand position to Coty for synergistic go-to-market plans and communicate fragrance commercial objectives to internal stakeholders.
- Build relationships with internal stakeholders to inform always-on planning and maintain business and brand alignment across fragrance projects.
- Partner with Project Management to meet planning needs, asset requirements, and delivery timetables; track and manage critical paths and execution of fragrance initiatives.
- Work with regional marketing teams to share global fragrance direction and support effective local adaptation and execution; coordinate regional initiatives with the fragrance marketing calendar.
- Partner with Production to track fragrance budgets and provide insights on incoming revenue for Coty initiatives, with monthly updates to Finance for forecasts.
- Develop and foster the growth of a direct report.
- Partner with the Sr. Director and VP to improve ways of working with Coty, tighten launches, reduce process inefficiencies, and improve partnership and resourcing support.
Benefits
- Bonus eligible.
- Medical insurance.
- Vision insurance.
- Dental insurance.
- Life insurance.
- Disability insurance.
- Above-market 401(k) contribution.
- Company-paid holidays.
- Paid time off.
- Hybrid working arrangements.
- Volunteer opportunities.
- Seasonal hours and flexible work schedules.
- Wellbeing tools and programs, including Headspace membership, fitness membership and/or digital meditation subscription reimbursement, and rewards for exercise and healthy activities.
- Access to childcare, elder care, adoption preparation, and pet care services, plus reimbursement for backup care.
- Continued education support, including tuition reimbursement.
- Associate discount at company outlets and e-commerce sites.
- Career growth opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
