Social Media Coordinator Jobs

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Marketing, Social Media & Event Coordinator

Moto United Powersports•Lehi, UT
•Onsite

About The Position

Moto United Powersports and Marine United are premier dealerships serving riders and boaters across Utah and Arizona. This hands-on corporate role supports both brands and combines event planning, content creation, and digital marketing. The coordinator plans and runs dealership events, manages social media and website content, creates and manages advertising campaigns, and administers manufacturer co-op programs. The work varies, from organizing demo days to filming model walkarounds and building ad campaigns. Candidates may come from social media or content creation, event or hospitality planning, marketing coordination, or broad small-business or nonprofit experience. Strong experience in at least one of these areas and a willingness to develop in others are encouraged; powersports or boating knowledge is a plus but not required. The position is onsite, splitting time between the Lehi and Draper stores, with travel to event locations and occasional overnight travel to St. George, Utah, and Page, Arizona.

Requirements

  • Experience in one or more of social media management or content creation, event planning or coordination, or marketing coordination; experience from business, nonprofit, hospitality, retail, or freelance work counts.
  • Hands-on experience running and managing paid ad campaigns through Meta Business Suite or Meta Ads Manager.
  • Strong organizational skills and the ability to manage multiple projects and deadlines.
  • Excellent written and verbal communication skills.
  • Basic photo and video skills, or willingness to learn.
  • Ability to work independently and as part of a team.
  • Creative and approachable, and comfortable working with customers, vendors, and community partners.
  • Valid driver's license and reliable transportation.
  • Ability to travel between the Lehi and Draper stores throughout the week and to other store locations and offsite events as needed.
  • Availability to work some evenings and weekends for events.
  • Ability to help with event setup and teardown, including moving displays, tents, and equipment.

Nice To Haves

  • Experience in, or a passion for, powersports, automotive, marine, or outdoor recreation.
  • Experience with manufacturer co-op advertising programs.
  • Familiarity with design and editing tools such as Adobe Creative Suite, Canva, CapCut, or similar.
  • Experience with website content management systems or social media scheduling and analytics tools.
  • Experience with event budgeting and vendor management.

Responsibilities

  • Plan, organize, and run dealership events, including open houses, demo days, group rides, new model launches, boat shows, on-water demos, and customer appreciation events.
  • Manage event logistics from start to finish, including scheduling, vendors, venues and permits, staffing, setup, and teardown.
  • Build and manage event budgets.
  • Coordinate sponsorships, partnerships, and community events with manufacturers, local businesses, riding and boating clubs, and community organizations.
  • Represent Moto United and Marine United at offsite events, rallies, and shows as needed.
  • Gather feedback and results after events to improve future events.
  • Develop and carry out a social media plan that supports sales, service, and event goals for both brands.
  • Create photos, videos, reels, stories, live streams, and written posts for platforms including Facebook, Instagram, YouTube, and TikTok.
  • Showcase inventory, promotions, events, and dealership people and culture.
  • Plan, film, edit, and publish how-to, maintenance, riding and boating tips, and product demonstration videos for the YouTube channels.
  • Monitor and respond to comments, messages, and online reviews.
  • Design and create graphics, video, and copy for social, digital, and print advertising campaigns.
  • Create, manage, and optimize paid social campaigns using Meta Business Suite and Meta Ads Manager to drive traffic, generate leads, and increase event attendance.
  • Support local and traditional marketing, including email, print, radio, signage, and in-store promotional materials.
  • Track results across social media, the website, advertising, and events, and share regular reports with insights and recommendations.
  • Keep both websites current with inventory, promotions, events, and other content.
  • Apply SEO best practices and use website analytics to identify opportunities for improvement.
  • Research manufacturer co-op advertising programs, prepare and submit proposals and claims according to manufacturer guidelines, maintain organized submission records, and track reimbursements.
  • Work with sales, service, parts, and leadership teams to keep messaging and branding consistent across channels.
  • Stay current on marketing, social media, and event trends, especially in the powersports and marine industries.

Benefits

  • Paid Time Off
  • Competitive medical, dental, and vision insurance rates
  • 401k plan with employer match
  • Employee discounts on machines, boats, parts, and accessories

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