Social Media Marketing Coordinator
About The Position
The Social Media Coordinator supports social media execution, engagement, and ongoing optimization across social and creator channels for Stanley and Black & Decker. The role helps bring the brands’ purpose and mission to life, ensuring social efforts align with brand objectives and deliver impact. The position reports to the Sr. Manager of Social and Influencer and is based in Valley City, Ohio, or remote. The coordinator engages with online communities, reviews and schedules content, curates user-generated content, coordinates influencer product seeding, conducts social listening, and tracks performance. The role also partners with Customer Support and brand teams to strengthen community management, identify timely conversation opportunities, and support relevant activations.
Requirements
- Bachelor’s degree in marketing or a related field.
- At least 1–3 years of social media marketing experience in the consumer-brand industry or at an agency.
- Strong knowledge of social platforms, including TikTok, Meta, and YouTube, and their ecosystem dynamics.
- Experience managing multiple projects and priorities.
- Creative thinking and problem-solving skills.
- Consumer empathy, analytical skills, and research skills.
- Record of strong mentoring skills and interest in developing others.
- Experience building and optimizing workflows.
- Demonstrated skills in analysis, brand marketing, communication, content delivery and distribution, content development, marketing, presentation and verbal communication, problem solving, project and program management, quality assurance, research, social media marketing, influencer marketing, and storytelling.
Responsibilities
- Engage with online communities by responding to comments, managing direct messages, and fostering authentic connections with followers.
- Review, schedule, and quality-assure content across social calendars and review processes.
- Curate user-generated content that highlights the community, identifies emerging conversations, and creates surprise-and-delight moments.
- Coordinate tool orders and product seeding for influencers, brand partnerships, and community initiatives.
- Conduct social listening to monitor industry trends, competitor activity, and cultural moments.
- Track, measure, and report key performance indicators, translating results into actionable insights for cross-functional stakeholders.
- Partner with Customer Support to align tone of voice and community-management response guidelines.
- Monitor social platforms, tools, and algorithms to identify opportunities to join conversations, strengthen community, and drive engagement.
- Identify emerging cultural and industry topics and patterns, and elevate opportunities to brand teams for approval and activation.
Benefits
- Medical insurance
- Dental insurance
- Life insurance
- Vision insurance
- Disability benefits
- 401(k) and retirement benefits
- Employee Stock Purchase Plan
- Paid time off, including vacation, holidays, and personal days
- Tuition reimbursement
- Wellness program
- Discounts on Stanley Black & Decker tools and products
- Discount programs for partner vendors
- Access to learning resources and development programs
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
