Marketing & Social Media Coordinator
About The Position
The Marketing & Social Media Coordinator assists in planning, executing, and optimizing social media strategies and advertising campaigns. The role uses market research, consumer insights, and performance data to help create effective campaigns that connect with target audiences, drive engagement, and support measurable business growth. The coordinator manages social media calendars, tracks campaign performance and ROI, analyzes KPIs, collaborates with the Design team on advertising materials, and helps align advertising strategies with broader business objectives. The role also coordinates with marketing associates and interns to support campaign execution and professional development, and prepares reports and forecasts for organizational decision-making. The position is in-office in Los Angeles (NoHo), São Paulo (Morumbi), or Johannesburg (Morningside/Sandton).
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field.
- At least 1–3 years of hands-on experience in digital marketing or social media advertising.
- Familiarity with social media advertising platforms, including Facebook Ads, Instagram Ads, LinkedIn Ads, and Google Display Network, and understanding of ad setup, targeting, bidding strategies, and optimization techniques.
- Intermediate proficiency with MS Excel, Google Analytics, Google Ads, and other digital marketing tools.
- Excellent communication and presentation skills, including the ability to convey insights, strategies, and recommendations to diverse stakeholders.
- Strong analytical and problem-solving skills and a goal-oriented, results-driven approach.
Nice To Haves
- Additional certifications in digital marketing.
- Working knowledge of SEO/SEM strategies.
- Familiarity with advanced web analytics tools and social media insights tools.
Responsibilities
- Assist in planning, executing, and optimizing social media posts and advertising across platforms such as Facebook, Instagram, LinkedIn, and Twitter to drive brand awareness, engagement, and conversions.
- Work with marketing associates and interns to support efficient campaign execution and professional development.
- Administer a social media calendar aligned with events, promotions, content strategies, and business goals.
- Collaborate with the Design team to create attractive, on-brand advertising materials and maintain visual consistency across platforms.
- Conduct market research into consumer behavior and trends across social platforms and use findings to shape campaign strategies.
- Analyze consumer and campaign data, including web traffic, social engagement, and conversion rates, to assess performance and refine strategies.
- Prepare reports on campaign results, sales metrics, conversion rates, and other KPIs, providing actionable insights to leadership and cross-functional teams.
- Participate in creating and executing promotional events and campaigns that support social media and advertising objectives.
- Monitor competitors’ social media strategies and campaigns to identify opportunities for differentiation and innovation.
- Maintain organized, up-to-date records of marketing metrics, social media performance, and past campaign results.
- Prepare sales and social media advertising performance forecasts to support strategic decision-making.
- Provide feedback to team members and foster a collaborative, productive environment.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
