Marketing and Social Media Coordinator

Gaylor Electric•Indianapolis, IN

About The Position

The Marketing and Social Media Coordinator strengthens Gaylor Electric’s brand awareness through marketing initiatives, social media management, content creation, recruiting support, event promotion, and internal communications. The role works with Marketing, Talent Acquisition, and Operations to execute campaigns, manage social media platforms, create engaging content, capture photography and video, and report on marketing performance. The role also supports integrated marketing campaigns, recruiting and employer branding, public relations, advertising, and events. It provides marketing and communication support to internal departments and teams as assigned, while maintaining consistent brand standards across communication channels and marketing materials.

Requirements

Three or more years of experience in marketing, communications, or social media is preferred.
Experience creating and managing social media campaigns from planning through reporting.
Experience with photography, videography, graphic design, and content development.
Must be able to wear personal protective equipment when required.
Ability to bend, stoop, squat, crawl, climb, kneel, balance, push, pull, and reach overhead.
Ability to use arms, hands, and fingers repetitively.
Good vision and hearing, normal or corrected.
Ability to travel from designated employee parking areas to construction areas and access all building or structure levels, including by OSHA-approved construction ladders or stairs that are under construction but deemed safe for use.
Ability to work while constantly moving on one’s feet.
Ability to reach and stretch to position equipment and fixtures while maintaining balance.
Ability to work while sitting or standing for long periods.
Must be able to lift up to 20 pounds at times.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or Digital Media, or equivalent professional experience.
Experience with talent acquisition marketing or employer branding.

Responsibilities

Develop and execute marketing and social media strategies aligned with company objectives, recruiting objectives, and business priorities.
Track, analyze, and report social media and marketing performance metrics.
Maintain a comprehensive social media content calendar, posting schedules, and campaign timelines.
Create, write, edit, schedule, and publish content across social media and digital communication platforms.
Collaborate with creative services on graphics, photography, videos, reels, stories, and other digital content.
Capture and edit photography and video at jobsites, recruiting events, employee events, and community engagements.
Support integrated marketing campaigns and company initiatives.
Develop internal and external communications promoting company initiatives, employee engagement, recruiting efforts, and brand awareness.
Coordinate marketing support for recruiting events, trade shows, conferences, customer events, employee recognition programs, and community outreach activities.
Monitor social media engagement and support community management.
Partner with Talent Acquisition to promote career opportunities and employer branding initiatives.
Collaborate with the Web and Digital Experience Specialist to integrate communication between social media and website visibility.
Research industry trends, competitor activities, and emerging marketing technologies.
Support public relations initiatives, media opportunities, advertising campaigns, and event promotion.
Maintain brand standards and ensure consistency across communication channels and marketing materials.
Provide marketing and communication support to internal departments and teams as assigned.
Perform additional duties and responsibilities as assigned.