Website & Social Media Coord. Marketing Tech Nf3

U.S. Marine Corps•Havelock, NC

About The Position

Marine Corps Community Services (MCCS) is seeking a Website & Social Media Coordinator to maintain local MCCS website and social media content. The role researches current trends and assists with developing and implementing marketing plans, increasing website traffic through search engine optimization, marketing, online advertising, and social networking. The coordinator follows site content guidelines, manages back-end data, evaluates web audiences and their needs, and determines appropriate communication timing and channels. The position creates, edits, and proofreads web content in the MCCS Content Management System, working under the direction of the Marketing Director and closely with MCCS departments to keep online messaging consistent and accurate. It reviews content for compliance with MCCS policies and regulations, develops innovative content presentations, measures campaign effectiveness using Google Analytics, and monitors websites for quality, broken links, and content gaps. The coordinator also maintains social media relationships and profiles, engages users daily, and improves social media strategy by applying new technologies and business practices. Additional duties include creating online event registrations and e-commerce solutions; managing event registration and email marketing databases; serving as the local MCCS subject matter expert on websites and social media; preparing supporting documents for presentations, proposals, subject briefs, and point papers; assisting with marketing campaigns and special-event brainstorming; and providing event photography and videography as requested. The role provides courteous, responsive customer service, follows safety standards, reports hazards and workplace incidents, and supports equal employment opportunity principles and prevention of sexual harassment. This is a white-collar position that may occasionally require lifting up to 20 pounds.

Requirements

Three years of experience in marketing, advertising, graphic design, or related website and content management is required.
Proficiency in managing website content, marketing strategy, and social media content.
Familiarity with website content management systems, email marketing, event registration, photography, and videography.
Exceptional writing and communication skills.
Strong organizational and detail-oriented skills, with the ability to handle multiple projects at once.
Ability to resolve complex issues and develop recommendations and action plans.

Nice To Haves

A bachelor’s degree with one year of experience demonstrating the required knowledge, skills, and abilities is preferred.
Experience using informational marketing and media methods such as graphic design, illustration, photography, broadcasting, and computers is highly preferred.

Responsibilities

Maintain local MCCS website and social media content.
Research trends and assist with developing and implementing marketing plans.
Increase MCCS website traffic through search engine optimization, marketing, online advertising, and social networking opportunities.
Follow site content guidelines, back-end data management requirements, and other business rules.
Evaluate MCCS web audiences and their needs, and determine effective communication timing and channels.
Create, edit, and proofread web content in the MCCS Content Management System.
Coordinate with MCCS departments to ensure online messaging is consistent and accurate with the MCCS image.
Review compliance with MCCS policies and regulations and develop innovative content presentation solutions.
Measure campaign effectiveness using Google Analytics.
Monitor websites for content quality, broken links, and sections needing more material.
Maintain social media relationships and established profiles, including Facebook, Twitter, and other platforms.
Engage with users daily and implement social networking strategies for advertisements, promotions, and special events.
Improve MCCS social media strategy by applying innovative technologies and business practices.
Create online event registrations and e-commerce solutions.
Manage event registration and email marketing databases.
Serve as the local MCCS subject matter expert on website and social media.
Prepare supporting documentation for presentations and proposals, and may prepare subject briefs and point papers for senior management.
Assist with marketing campaign creation and brainstorming for special events.
Provide event photography and videography as requested.
Provide courteous customer service, assist customers, communicate positively, and act to resolve problems quickly.
Report problems to the appropriate supervisor or point of contact when needed.
Follow safety regulations and standards and promptly report workplace hazards, injuries, occupational illnesses, and property damage.
Support equal employment opportunity principles and prevention of sexual harassment.