Social Media Coordinator and Content Creator

BroadStreet Publishing • Savage, MN

1d • Hybrid

About The Position

BroadStreet Publishing Group is seeking a creative, outgoing, social-media-savvy coordinator to help shape the company’s online presence. The role combines on-camera storytelling and content creation with day-to-day social media management, community engagement, and organic audience growth. The coordinator will develop fresh, mission-aligned concepts, appear in videos, adapt relevant trends for a Christian audience, and test approaches to increase reach, engagement, and follower growth.

The position works with the marketing team to create and publish short-form videos, graphics, captions, and other platform-specific content; coordinate social content with launches and promotions; collaborate with authors, colleagues, and partners; and monitor channel performance. It also supports influencer and community relationships, monthly analytics reporting, shared marketing inboxes, databases, and other departmental projects.

This is a full-time hybrid position based in Savage, Minnesota. The employee must live within commuting distance and be available to work on-site as part of the hybrid schedule; the role is eligible for remote work two days per week.

Requirements

• Confident, personable on-camera communication skills and enjoyment of representing a brand and connecting with an audience.
• A proactive approach to generating ideas, with a track record of taking original content ideas from concept to execution.
• Strong understanding of social trends, platform-native storytelling, attention-grabbing hooks, and what inspires people to watch, share, and follow.
• Advanced knowledge and hands-on experience with major social media platforms, including Instagram, Facebook, YouTube, and Pinterest, including platform-specific best practices, content formats, analytics, and organic growth strategies.
• Hands-on experience with social account management, practical video filming and editing, and content design.
• An experimental mindset, with the ability to interpret analytics, learn from results, and recommend ways to grow organically.
• Excellent writing, communication, organization, and collaboration skills, with sound judgment about faith-based content and community interactions.
• Genuine enthusiasm for Christian books and BroadStreet Publishing’s mission.
• A bachelor’s degree in a related field or equivalent relevant experience.
• Residence within commuting distance of Savage, Minnesota, and availability to work on-site as part of a hybrid schedule.
• Samples of developed social content are requested, especially original concepts and on-camera videos; applicants without published on-camera content may submit a short introduction video.

Nice To Haves

• Experience with Canva, Adobe creative tools, or mobile video-editing apps.
• Experience with influencer and content creator partnerships.
• Direct-to-consumer e-commerce or social commerce experience, including coordinating social content with storefront promotions, product launches, and marketing campaigns.

Responsibilities

• Represent BroadStreet on camera by sharing book recommendations, new releases, behind-the-scenes stories, and engaging videos.
• Proactively develop and pitch original content concepts, recurring series, campaign ideas, and experiments.
• Develop, script, film, edit, and publish short-form videos, graphics, captions, and other social content.
• Monitor social trends, platform features, creator culture, and audience behavior, adapting relevant opportunities for a Christian audience.
• Collaborate with authors, colleagues, and partners to capture authentic, shareable stories about books and brands.
• Transform promotional assets into engaging, platform-specific content highlighting books, brands, new releases, and promotions.
• Manage day-to-day social channels and an intentional, platform-specific content calendar across Instagram, Facebook, YouTube, Pinterest, X, Threads, and other relevant channels.
• Test creative approaches to improve organic discovery, reach new readers, deepen engagement, and grow an active follower community.
• Monitor views, retention, reach, shares, saves, engagement, and follower growth, and turn performance insights into recommendations and next steps.
• Write brand-aligned captions, hooks, and calls to action, and engage thoughtfully with comments, messages, and mentions within community guidelines.
• Identify and support relationships with influencers, book reviewers, authors, and faith-based communities in collaboration with the marketing team.
• Coordinate content with product launches, seasonal promotions, and broader marketing priorities.
• Contribute to monthly social analytics reports.
• Assist with shared marketing inboxes, marketing databases, and other departmental projects.

Benefits

• Health insurance
• Dental and vision insurance
• PTO: 80 hours per calendar year, prorated from the start date; 40 hours can roll forward.
• Sick time: 24 hours per calendar year, prorated from the start date; 24 hours can roll forward.
• Ten paid company holidays per calendar year
• 401(k) with company match: 100% for the first 3% and 50% for the next 2%
• Hybrid schedule with eligibility to work remotely two days per week
• Employee discount

What This Job Offers

• Job Type: Full-time