Social Media Coordinator

Potomac•Bethesda, MD

7d•$60,000 - $80,000•Onsite

About The Position

As Social Media Coordinator at Potomac, you will keep the company’s social presence on time and on brand. You will schedule and publish organic content across LinkedIn, YouTube, Facebook, X, and other priority platforms; adapt approved assets for platform requirements; and move content through brand and compliance review. Working with the Potomac Social and Brand team, you will maintain social content calendars and uphold brand standards and best practices to attract audiences and elevate brand visibility. This role coordinates a high-volume, multi-platform publishing and content production schedule. You will work closely with the Director of Brand Strategy as content coordinator for Potomac’s brand and leadership personas, and collaborate with colleagues to coordinate content creation and asset deployment across social channels. Potomac uses the Entrepreneurial Operating System (EOS) to support team focus, accountability, and addressing challenges and opportunities. The position is 100% onsite in Bethesda, Maryland.

Requirements

At least 2 years of experience in content calendar management, social media distribution, or related roles.
A proven project management track record managing multiple channels.
Strong organizational, time management, and communication skills.
Experience with CRM platforms such as HubSpot, as well as analytics and social media management tools.
Expertise in building LinkedIn audiences.
A strategic mindset and hands-on approach, with readiness to ideate, execute, and optimize.
Ability to communicate clearly about timelines and risks, juggle multiple projects, and remain composed under pressure.

Nice To Haves

Experience working in or adjacent to RIA, asset management, or compliance environments.
Proficiency with Sprout Social or a comparable tool.
Familiarity with LinkedIn Ads.
Basic web administration experience.

Responsibilities

Coordinate and publish approved content across Potomac’s brand and leadership channels.
Prepare assets, schedules, and platform specifications for campaigns led by Platform Strategy and Brand Strategy.
Collaborate with project managers, designers, video producers, and digital marketers to support smooth campaign execution across channels.
Manage and maintain the social content calendar, ensuring strategic timing and consistency across campaigns.
Monitor content performance metrics and audience feedback to refine strategy and improve impact.
Monitor comments and messages and route sensitive matters to the appropriate owner.
Flag content that falls outside pre-approved formats before publication.
Create basic video and graphics edits for short-form social content.