H6320 SOCIAL MEDIA COORDINATOR

Inn of the Mountain Gods Resort and Casino•Mescalero, NM

About The Position

The Social Media Coordinator and Influencer plans, develops, implements, and manages social media strategies and accounts for Inn of the Mountain Gods Enterprises. Platforms include Facebook, Instagram, TikTok, Snapchat, Twitter, the Team Member Apache App, and other platforms used by the company. The role works within organizational guidelines for content and delivery and performs other duties as needed for the organization’s success. This is a full-time, non-freelance position. The position develops social media campaigns and content consistent with the company’s brand, amenities, promotions, events, and entertainment. It coordinates video shoots and content creation with other departments, publishes and schedules posts, engages with customers, monitors company mentions and feedback, analyzes campaign performance, and works to grow the company’s audience. The role also develops quarterly and annual social media promotion and advertising plans, maintains a daily advertising status report, and helps create market-specific events and promotions. The coordinator collaborates with the Advertising Manager and teams across the hotel, food and beverage, resort amenities, Casino Apache, and Ski Apache. The position provides training on social media policies and procedures, develops job-specific standards and procedures, pursues continuing education, and may supervise cross-department team members during content production or supervise the Advertising department in the manager’s absence. The role must follow regulatory, departmental, resort, and casino internal-control policies and procedures, and must be able to obtain and maintain a gaming license.

Requirements

A bachelor’s or associate degree in communication, business, journalism, or marketing.
Social media certifications from an accredited educational facility.
An associate degree in graphic design from a college or university, or two or more years of proven quality graphic-design and video-graphics experience as a substitute.
Outstanding verbal and written communication skills, a positive and outgoing personality, and a pleasant, professional speaking voice.
Extensive experience with Microsoft Office Suite.
Skills with Adobe Illustrator, Photoshop, InDesign, layout, creative services, desktop publishing tools, and photo and video editing using Mac products.
Strong computer and analytical skills and the ability to use critical thinking in planning and executing direct marketing programs.
Ability to use a computer and software confidently, manage multiple social media sites with social media tools, and use web-tracking tools.
Knowledge of media production and communication; attention to detail; ability to sell products and services; initiative; sound judgment; and ability to collaborate effectively.
Ability to work with others and identify team members who can contribute to effective social media content, including interviews, demonstrations, and interactions.
Ability to handle rejection and constructive criticism, meet deadlines, and adapt flexibly.
Basic knowledge of office equipment, printers, fax machines, and finishing equipment.
Must have experience working in a hotel/casino environment and an in-depth understanding of customer value.
Must be able to obtain and maintain a gaming license.
Must meet the stated physical demands, including occasionally lifting or moving up to 50 pounds, walking long distances, running, jumping, meeting height and weight limits for ziplines, boating, and being able to swim.
Must be willing to work indoors and outdoors in varied weather and terrain environments.

Nice To Haves

Video editing experience with Adobe After Effects and Adobe Premiere.
Hands-on experience in direct marketing.
Mescalero Apache Tribal preference; bicultural experience preferred.

Responsibilities

Plan, develop, implement, and manage social media strategies and accounts across the company’s platforms.
Establish clear expectations and goals for the company’s social media platforms.
Plan and develop social media campaigns and create content consistent with branding, amenities, promotions, events, and entertainment.
Schedule video shoots with other divisions and departments, and identify opportunities for timely, spontaneous content creation.
Post and schedule content across social media accounts and update sites regularly.
Engage with customers on social media channels and respond to posts and discussions promptly and in the enterprise’s best interests.
Monitor online company mentions and customer feedback, document relevant information, and use it to support company success and improve the customer experience.
Analyze campaigns and use web-tracking tools to assess their effectiveness.
Develop strategies to increase the company’s audience and create quarterly and yearly social media promotion and advertising plans.
Ensure advertising messages across social media platforms are consistent with brand initiatives and effectively communicate promotions.
Update the daily advertising status report and contribute to market-specific events and promotions for designated target markets.
Establish and maintain relationships with industry influencers and strategic partners.
Coordinate with the Advertising Manager and enterprise teams, sharing information, feedback, goals, and progress.
Conduct ongoing training on social media policies, procedures, and platform rules; seek continuing education on changing social media platforms.
Develop and maintain job-specific technical and operational standards, SOPs, and task lists.
Work with enterprise teams to set revenue goals and act to increase revenue.
Support guest and internal customer service, including collecting and documenting guest comments and responding appropriately to emergencies under established procedures.
Protect resort property, support environmental policies and practices, and help maintain neat, clean, and functional areas and equipment.
Follow regulatory, departmental, Resort, and casino Internal Control Structure requirements and policies.
Use new technologies, including artificial intelligence, to enhance Marketing operations.
Supervise multi-department team members when producing social media content and, when required, supervise the Advertising department in the Advertising Manager’s absence.
Perform other duties assigned or deemed necessary for the company’s success.