Social Media Coordinator - Lafayette, LA

Laborde Earles • Lafayette, LA

1d • Onsite

About The Position

Laborde Earles, an expanding personal injury law firm, is hiring a Social Media Coordinator for its Lafayette, Louisiana office. The role focuses on elevating the firm’s social media presence through original, creative, engaging content that strengthens brand awareness, expands audience reach, and drives meaningful engagement. The coordinator will develop and execute content across major social platforms, take ideas from concept through production and publication, and use performance data to improve content and audience growth. The position calls for a strategic thinker, confident communicator, and hands-on executor who can identify trends, capture compelling content, collaborate with attorneys and team members, and work in a fast-moving environment.

The role includes managing daily social media activity, maintaining a content calendar and consistent posting schedule, engaging professionally with audiences, coordinating content shoots and events, and reporting actionable performance insights to the Marketing Director. The coordinator will also research competitors and successful content strategies beyond the legal industry, recommend creative approaches, and ensure content meets the firm’s branding, messaging, professional, and confidentiality standards.

The firm describes its full-time requirement as 36.5 hours per week and says it rarely exceeds a 40-hour workweek. Occasional evening and weekend availability may be required for events, filming, and time-sensitive opportunities. Physical duties include sitting and working at a computer for extended periods, moving around during shoots and events, and lifting or carrying equipment weighing up to 15 pounds. Travel between office locations and to sponsored events or content shoots may be needed.

Requirements

• At least 2 years of experience in social media content creation, digital marketing, or a related creative role.
• Demonstrated ability to create engaging, high-performing social media content, supported by a portfolio and measurable results.
• Experience independently managing social media content for a business, brand, or agency.
• Experience producing and editing short-form video content for Instagram Reels, TikTok, Facebook, and YouTube.
• Proficiency in social media analytics and management tools, including Meta Business Suite.
• Experience with photography, videography, graphic design, and content production.
• Proven creativity and ability to develop original, engaging, high-performing social media content.
• Strong understanding of social media platforms, algorithms, trends, and audience engagement strategies.
• Ability to use data and platform insights to determine what content to publish, when and how to publish it, and how frequently to post.
• Excellent storytelling, copywriting, and visual communication skills.
• Proficiency in short-form video production, photography, graphic design, and editing.
• Experience with creative tools such as Canva, CapCut, Adobe Creative Suite, and social media management platforms.
• Ability to independently develop and execute content ideas from concept through publication.
• Ability to translate social media performance data into actionable improvements.
• Comfort directing and collaborating with attorneys, staff, and other on-camera personalities.
• Strong organization, initiative, and ability to manage multiple projects and deadlines.
• Strong communication, teamwork, problem-solving skills, and attention to detail.
• Ability to adapt to emerging trends and identify real-time content opportunities.
• Professionalism, sound judgment, and ability to maintain brand consistency and confidentiality.
• Willingness to perform tasks as assigned by the Handling Attorney, Supervisor, or Firm Leadership in support of the firm’s growth and success.
• Ability to sit for prolonged periods and work at a computer.
• Ability to stand, walk, and move around during content shoots, events, and on-location filming.
• Ability to lift and carry up to 15 pounds of photography, video, or marketing equipment.
• Ability to travel between Laborde Earles office locations and attend sponsored events or content shoots as needed.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Digital Media, Graphic Design, or a related field; equivalent hands-on experience is also considered.
• Experience developing creative campaigns, capturing live events, and producing personality-driven content.
• Experience in legal marketing or professional services; this is a plus but not required.

Responsibilities

• Develop and execute original, creative, engaging social media content across major platforms.
• Produce short-form videos, Reels, graphics, photography, and other social-first content.
• Create hooks, captions, and storytelling concepts that attract attention and encourage interaction.
• Take content ideas independently from concept through production, editing, and publication.
• Maintain and execute a content calendar aligned with firm initiatives and campaigns.
• Pitch creative ideas, campaigns, storytelling approaches, and new content formats.
• Identify emerging trends, viral formats, and timely content opportunities.
• Create content showcasing the firm’s attorneys, culture, community involvement, partnerships, and brand personality.
• Research creative approaches and successful content strategies outside the legal industry.
• Coordinate and participate in content shoots, events, sponsorships, and community activations.
• Direct attorneys and team members during content capture.
• Collaborate with the internal video team and marketing partners on creative assets.
• Identify spontaneous, behind-the-scenes, and real-time content opportunities.
• Ensure content aligns with firm branding, messaging, professional standards, and confidentiality expectations.
• Manage daily social media activity across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
• Maintain a consistent posting schedule and keep social media profiles current and on-brand.
• Monitor and respond to audience comments, messages, and interactions in a timely, professional manner.
• Support giveaways, partnerships, community events, and promotional campaigns.
• Encourage meaningful audience participation and strengthen brand affinity.
• Track and report engagement, reach, views, shares, saves, and follower growth.
• Analyze content performance and use insights to improve content strategies, posting schedules, and creative execution.
• Provide performance updates and actionable recommendations to the Marketing Director.
• Monitor local and national competitors and recommend opportunities for differentiation and audience growth.
• Stay informed about platform algorithms, emerging features, audience behaviors, and social media best practices.

Benefits

• Optional companywide events, including crawfish boils, Christmas parties, and retreats.
• Work-life balance, with a stated full-time requirement of 36.5 hours per week and workweeks rarely exceeding 40 hours.
• Company-paid short-term disability and Life/AD&D insurance.
• Health, vision, dental, long-term disability, critical illness, and additional life insurance policies, subject to eligibility waiting periods.
• 401(k), subject to eligibility waiting periods.
• PTO and 10 paid holidays.
• Paid maternity leave.
• Health Savings Account (HSA).
• Flexible Spending Accounts (FSA), including dependent care.
• Employee Assistance Program (EAP).
• Recognition and support for personal milestones and difficult life events.
• A collaborative and team-oriented work environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level