Social Media Coordinator Jobs

About The Position

Requirements

• Demonstrated content creation ability with an average of 2,000-5,000 views per video over their last 15 posts, and a 4-10% engagement rate (likes, comments, and shares).
• Must have at least 70% of audience residing in the target state where the position is located.
• Portfolio should demonstrate understanding of short-form video trends and ability to create engaging, on-brand content.
• Comfortable being on camera during reels, understanding they represent the center they support and brand they’re supporting.
• Familiarity with Gen Z, local youth trends, and digital content creation.
• Resume
• Links to public TikTok and Instagram profiles
• 2 to 3 sample reels or a content portfolio demonstrating filming and editing ability, including social media impressions on top-performing reels
• TikTok analytics or creator insights showing performance metrics for your content (views, engagement rate, audience demographics)

Nice To Haves

• Part-time university students encouraged to apply

Responsibilities

• Film and photograph new store openings, retailer activations, community events hosted by the onsite Marketing Manager.
• Publish content in real time during events, grand openings, and retailer activations.
• Capture content that boosts tenant visibility and helps drive sales traffic into their spaces.
• Comfortable filming on location and appearing on camera as needed, representing the property's official social channels.
• Edit short-form video content (TikToks/IG Reels) using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro or similar.
• Create engaging TikToks, Reels and video content, adding captions and on-brand text overlays aligned with brand guidelines.
• Create Content optimized for TikTok, Instagram, Facebook (Reels, Stories, and feed posts.)
• Monitor comments and direct messages on assigned channels, primarily TikTok, flagging urgent or high-priority inquiries for the mall team while responding to routine engagement and community questions.
• Maintain a consistent daily posting cadence: a minimum of 3 Stories and 1 scheduled feed posts across platforms.
• Monitor Social Media Trends and identify opportunities to connect these conversations to our retailers and experiences in the center in a timely and relevant manner.
• Work with the Digital Team and onsite Marketing Manager to build out a monthly content calendar for Instagram Reels, TikToks and Facebook.
• Reach out to tenant corporate teams to coordinate filming inside their spaces, beginning with centers targeted tenant list or digital tenant support list.
• Create monthly recaps of Social Media Content wins and distribute to applicable stakeholders.

Benefits

• 40 hours of sick time annually
• ClassPass membership
• Employee Assistance Program
• Career-development resources